Monthly Archives: December 2010

Promotional Pens Pencils

Promotional pens and pencils can make an excellent foundation for a branding advertising campaign. With their small size and usefulness, pens and pencils are typically kept by individuals for a long period of time. Unlike water bottles, t-shirts and other promotional items, pens and pencils are common, everyday items that are used in households and businesses frequently. This presents an excellent opportunity to remind your clients about your business in a subtle fashion. However, there are a few things that you will need to remember if you are interested in using this form of advertising. Unlike direct marketing, the results of promotional campaigns are not always obvious and not easily tracked.

The first step in selecting promotional pens and pencils is to determine what your budget is. If you are on a tight budget, you will want to consider purchasing low cost pens in bulk. Bulk purchasing allows you to buy many pens and pencils at a significantly cheaper rate than you otherwise would. However, the disadvantage to bulk buying is the fact that you have to meet a minimum threshold in order to get the best price per unit. When you purchase in bulk, each unit must be identical in order for the savings to apply. If you need several several kinds of pens and pencils, you will need to decide if you need enough pens and pencils to meet the minimum thresholds for each type you require. Minimum thresholds can change between several hundred units to several thousand units. The minimum thresholds for bulk purchasing is determined by the quality and type of item you are ordering as well as factors such as time required for the products to be shipped.

After you have considered your budget for promotional pens and pencils, you will need to settle on a design. There are many different styles of pens and pencils available for purchase. There are expensive but elegant metal pens. There are the standard wooden pencils like you would find in schools. There are thousands of different styles in between. Because of your broad range of choices, you need to pick a style that suits your customer base. It would not be appropriate to purchase school pencils for business men. Account for your primary customer base and purchase your items based off of their needs. Pen and pencil sets make excellent promotional gifts for all types of customers.

Once you have selected the promotional pens and pencils you want, it is vital that you choose the best customizations for your needs. In order for your customer to remember where they got the pen or pencil they have received, your company name or logo must be present on the pen. Selecting the ideal customizations for your business is important in order to draw customers back you. Returning customers are often the most desired type of customer. When a customer comes to your business because they remember you, they will be far more likely to purchase goods than someone who sees your business from a shop window. Brand advertising through promotional items is very important, so you should take your time deciding which customizations best suit your needs.

Promotional Products

1. PPC – Search engine (AdWords, Overture etc. )
At the search engines you pay for every click a user makes on your ad. I will give you a small example to show you the advantage or disadvantage of pay-per-click and promotional products.
A click can cost you up to $100 in the worst case. The average cost per click is mainly 1 to 2 dollars. When you have a monthly budget of $1000 you will get up to 1000 unique visitors.
Invest $1000 in promotional products and you will get for example 2000 pens with your logo or internet address imprinted on it. Send these pens to your possible customers or give it away at trade shows. Now anytime these people use the pen they will see the logo of your company.
When these people one day need products you have in your online-shop they will get reminded of your company. If they visit your site now this can be seen as a “virtual click”. This can be up to 2000 “virtual clicks” and visitors for your site.

2. Banner advertising (pay per impression)
You can compare promotional products with banner advertising. Your logo, internet address or product will be placed on an area with a typical size of space. The advantages of promotional products are the better “click-through rates”.
The user will see the logo of your company every time they use these products. This is like a banner impression at websites. Normally a user will see your banner one time when they visit a website. At promotional products they will see it every time they use it.

Why shall I use promotional products?
1. The user will see your logo as long as they use it
2. High “virtual click-through rate” and ROI(return on investment) when you give it to the right user groups (Trade shows)
3. People like to receive them.

Why shall I not use promotional products?
1. The conversion rate can be near zero if you give the products to the wrong user group
2. High investments for several expensive promotional products and campaigns

Printed Promotional Items

I don’t have to tell you that every marketing dollar you have these days should be used to the greatest effect. Customized printed promotional items are one way to make that happen.

The economic landscape in any business niche is going to be very competitive in normal business cycles. The last few years, of course, have not constituted a normal business cycle. People are hesitant to spend money. The days of sloppiness in marketing plans are long gone. Now every dollar has to count and make an impact on your target audience. While every business should use promotional items as part of its marketing, this new business climate is re-writing how exactly one should tailor promotional giveaways.

Pens. They are such a simple device, yet they seem to have become the entry point to any promotional marketing campaign. Ah, but are they effective in this regard? One thinks not for a number of reasons. First, most people don’t read the name on their pen. Second, most promotional pens are. . . how shall we say this. . . a tad short on quality. If they aren’t running out of ink at an inopportune time, they are leaking in a briefcase. Yes, they can be custom printed, but they don’t really make your business standout.

I enjoy coffee. I drink more of it than I really should. Perhaps this is because I have about a million promotional coffee mugs. I actually believe they are alive and reproducing! Why? There are so many in my kitchen that I barely have space for food. I’m not even going to mention my car! Regardless, custom printed coffee mugs are a better bet for your promotional dollar because people tend to keep them. That being said, they aren’t exactly unique or don’t say much about your business. Still, this is an area to start out.

Promotional Products Magnets

Advertising is a tool that really works! If you wish to promote your brand then the most excellent way to do this is working with some of the advertising tools. Promotional products are a tremendous way that can serve this advertising purpose. Promotional products are typically given as a gift item so that when ever people see or use them they are reminded of your company. When looking for exclusive and stimulating way to encourage your business, the promotional magnets can offer you the best solution. Especially it works amazingly as a marketing tool for small businesses and firm of any kind. You may come across several promotional products in the market, but promotional magnets are ideal, as these magnets are less probably to get misplaced. While your business cards may get misplaced, magnets are more apt to find a lasting place in your customer’s kitchen or your client’s dinner room. Promotional magnets are said to be a solution that is sensible, reasonably priced and distinctive.

Promotional magnets can be used to impress both customer and clients; the best feature of magnets is that they are very adaptable. Most of the business use promotional magnets to improve potential sales of their products. Magnets are less thrown away and encourage business power at reasonable price. Magnets can be customized with your company logo and name to remain in customers mind. Most of promotional magnets are lucrative and comes with top quality. They are used on nearly all metal surfaces and they go everywhere, comprising some surfaces on cars. For any business that deals with children, promotional fridge magnet is a effective promotional tool. As magnets are usually digital printed, designs and patterns such as cars, bicycles or games would help to draw the attention of children.

Benefits of Promotional Magnet to business:

Following are handful benefits of promotional magnets to your business:

• Promotional magnets can be distributed in way of business cards as well to offer your company details such as address and phone number.

• Your message is posted at customers most usage place such as fridge and cars.

• Visibility is huge by customer towards promotional magnets due to constant exposure.

• Magnetic are typically durable, the keep shape and design and last for years together.

• Promotional magnets can be used as decorative pieces also.

• It is a cost effective way than any other promotional products to promote your brand.

If you’re looking for some unique, attractive and fashionable promotional magnets then your must look through internet. You can get some latest designs and style of magnets that are as well of excellent quality. You can even get some low cost products with superb class online. When you want to impress your client, you can give gift them promotional magnet on an occasional basis. This is the proven method of informing customer and clients about your services and branded products.

Promotional Keyrings

People constantly come into your office and you are always sending out mail to new, potential clients. Did you know that most people will throw away an envelope that looks as if it’s direct mail but will open an envelope or package, especially if it feels like there is something inside of it?

The low cost of promotional items like keyrings is indispensable. Everyone has keys and most people carry one or two gadget keyrings with their keys. People have keyrings with office keys, with home keys, car keys, and more. There are also people, and you’ve already seen these ones, who carry hundreds of keys on a big keyring with thousands of keyrings, gadgets and everything in sight.

Keyrings are fun and popular. Everyone has keys to put on a keyring. A promotional keyring is something that your customers or clients will look at every day – whenever they enter their house, their car, their office. . . daily use of your promotional keyring will ensure brand recognition in your clients day in and day out.

The cost of keyrings is very inexpensive and you can order as little as 100 keyrings or as many as thousands of them, all at a low and affordable cost. Think of it in terms of thousands of billboards in people’s hands every day.

There are many types of keyrings available for you to order from plastic to leather or metal, there is something for everyone and every type of promotion you want to do. We even carry lighted keyrings that will help your clients see the light to your doorway to give you business again and again.

Regardless of the type of promotional keyring you choose to order to display your snazzy logo or quirky title, people will get lots of use from them and will remember your business each and every day. The advertising value of promotional keyrings is amazing. . , for just a few cents you can have traveling advertising that works for you all on its own, each and every day, over and over again.

Lighted keyrings are very popular nowadays with people. Most car owners carry a lighted keyring on their key chain so that they have some light when they are walking to their vehicles in parking lots at night. The world is a dangerous place, and you can provide your valuable clients or future customers with some light for their path, and it’s only going to cost you a few cents. For your customer, that little amount could potentially save their lives and they will thank you with returning business to you over and over again.

Even if lighted keyrings are not up your alley or suit your style, there are plenty of designs to choose from in a variety of materials that will surely fit your needs. Check out the wide variety of promotional keyrings that we have for you to order – you can be well on your way to your own traveling advertisements in just a few minutes!

Imprinted Products

One of the more widely seen imprinted products on the market is bags. Tote bags are some of the more typical imprinted promotional bags, but, in essence, any type of bag can be imprinted with a name or a logo. Imprinting a bag is done for the sake of promotion, and, as a result, any object with a printable surface can display a logo. Imprinted products can be handed out at events like job fairs, trade shows, and community festivals, but larger items like promotional bags are given to employees, especially as they have a practical purpose. A promotional bag, in particular, can have a logo or name imprinted, embroidered, or silk screened onto the surface.

Bags, in general, have a larger surface area than, say, a pen to display a logo. While tote tags are some of the more commonly seen imprinted promotional bags, all types of bags can be customized with a logo. Some examples include duffle bags and other travel bags like back packs, garment bags, and cloth brief cases. On a strictly business level, document bags are also imprinted with a logo often. When your employees go on business trips, they can take some of these large and medium-sized travel bags displaying your logo with them.

Tote bags, nevertheless, are the quintessential promotional bag. Nearly everyone can use a tote bag for some sort of activity, whether carrying groceries or books. As owning a canvas bag to carry your groceries to go green is more en vogue in the present, owning a tote bag is more than owning a simple handbag but, rather, a necessity. A tote bag, in addition, presents a large surface to display your logo. Depending upon the material used for the bag, the surface can be imprinted, silk screened, or embroidered with a logo and name of your company.

Another casual type of bag that has been getting the imprinted treatment has been a sports bag. Although a smaller sized backpack with drawstrings, sports bags have gained popularity among youth over the past ten years. Adults can still carry sports bags, however. As a carrying bag for nearly anyone, imprinted sports bags can be handed out at various community events geared toward the public, such as community fairs and local marathons. Hand imprinted bags out for free and, while giving attendees a bag, promote your brand at the same time.

Coffee Mug Favors

There are many unique ways to celebrate the end of a period in life. When someone dies, they get a funeral, when someone gets older, they have a birthday party but when someone graduates high school we have graduation. However graduation is a customary ceremony but it’s not really the send off teenagers across America was hoping for. Graduation is boring; they just do it to appease their parents and school officials alike. High School teenagers are more interested in the celebratory send off. You know the one where they get to wear the big pretty dresses or the manly tuxedos. Haven’t you guessed it yet? It’s the school formal better known as the senior prom. It’s the excitement of four years of work and preparation packed into one night. Teenagers across America scramble to find the right dress, tux, and limos.

But when that night arrives, how are they going to remember that once in a lifetime moment. Photographs are great but it’s not something solid like a coffee mug. There’s an idea, coffee mugs as a prom favor or take home souvenir. Coffee mugs are all the rage for graduating seniors. They are all the rage because there are plenty of long over night study sessions ahead. College takes a lot of work, study and dedication. These soon to be college freshmen are going to need a rejuvenating cup of coffee to keep them going especially if they are a pre-medicine major.

So why not send them off proper with a personalized coffee mug. It will also be a great decorative table display. There are so many different ways to make it coffee mugs look awesome as a table display. Candy is a great and appealing feature to add as a decorative filler piece. Just fill the mug up with candy and you will see how fast they will be gone. There is also flowers or confetti, both will look nice a centerpiece. There are so many different and unique ways to remember prom but the best way would be commemorative items like ceramic coffee mugs.

Embroidered Fitted Hats

Embroidered fitted hats are well shaped to fit exactly on the head of the end user. These caps are getting popular and fashionable day by day. When fitted hats carry the company logo or event, then they becomes a type of billboard and the employees and the customers who wear them become walking billboards for the company’s identity. They are perfect gifts for corporate parties and to build brand awareness.

These hats use different types of clothes such as pure cotton, pure wool, wool and acrylic, brushed canvas, and acrylic and cotton.

Embroidered fitted hats generally use only a logo embroidered on the cap. The embroidered logo could be on the front, right side, left side, back, or all around. Art and design services of the hat manufacturer help in logo designing and the position of logo on the cap.

To make an embroidered fitted hat, manufacturers use different techniques to fit the hat exactly on the head. For this, they use a hook-and-loop fastener and an adjustable buckle back closure; they also make hats in universal sizes. They also make small and large hats for different head sizes. If the head size is between 6″-7 1/8″, then they prescribe a small hat size. If the head size is more than7 ¼”, then the end user should use large size hat.

Some hat manufacturers give a conversion chart for fitted hat sizes. They make exactly fitted hats. If the head size is 53 cm, then the hat size should be 6 5/8. The hat size increases for each cm increase in head size. For 64 cm head size, the hat size should be

8. The embroidered fitted-hat manufacturers suggest measuring the head with a flexible tape measure directly where the sweatband will rest. This could perfectly fit the head even if the size varies by 1cm.

Cheap Hats Caps

The recent years saw a stock a huge selection of mens hats from hats-plus following and demand for head gear. Fitted hats, straw hats, mens hats, hats, leather hats, summer hats, dobbs caps and some other Style & fashion scene suit your life style. Have found their places on models, celebrities, and regular guy’s heads.

The new and updated Style & Fashion, still the most popular hats style is the fitted hats. From Bailey Hats to baseball hats, fitted hats were and are the hottest head gear trend until now. This popular trend however hats have a downside. These hats must fit your head perfectly to look and feel well. These hats take a long time to fit heads properly. Also, it is deemed that older looking caps look better. As not all people are willing to endure long periods of "fitted hats".

If your hat is made of wool as most straw hats, mens hats, fitted hats, hats for baseball, and other all type of sports hats. Wool shrinks when washed hat with hot water, but don’t wash your hat just yet because it might cause the color to run. Instead, wet it with hats or warm water and wear it. Hats are it on a round-shaped object like a bowl or a ball similar to your head all sizes. If you don’t want to risk the color of your fitted hats, hat shrinking can be done using another method. Cutting out the mesh in the inside of your hat and taking out the board will shrink your hat significantly.

Hats-Plus made specifically for sun protection — summer hats such as the summer straw hats, the summer fitted hats — have been around for years, were created to protect the head and facial area from the sun. Wearing a hat has now become an investment in our future well-being.

For more valuable information on fitted hats please visit http:/

Specialty Promotional Items

To attract more customers, companies have now started distributing promotional things every now and then. Promotional products are keystone in your set of branding and marketing strategies. If they are effectively used and designed, promotional things can actually take your business to new heights. Promotional things help you grow your business and enhance existing as well as budding relationships. These promotional things can be customised as per your needs and requirements, so that they become walking billboards for your company.

Promotional things should be chosen with thorough planning, creative thought processes, and selection of the right design. The appeal and popularity of promotional things mainly stand on design and utility. And if your promotional gifts are successful, your products would be so too. Therefore, attach the right mix of all required elements in the design and selection of your gifts.

While designing your promotional items, ensure that there is an equal balance of texts and graphics on the surface of your promotional item. Too much of text or graphics can hamper the look of promotional items. Distributing promotional things is one of the most useful and proven marketing strategies, and these things should be useful to the recipient, to make certain success. Also with the help of the latest software and tools, promotional products can be easily personalised by imprinting your company name, logo, slogan, contact details, message, and website URL.

Companies distribute promotional gifts to attract new and more customers for trying your services or product. Promotional things create brand recognition by exposing your current and potential customers to your company name, logo, and business information. This means more exposure with enhanced profits and sales. Make a point that you will gift promotional things that are useful to the recipient

There are various promotional things available in the market but some of the popular ones are as follows:

Promotional Pens: Pens are one of the most common, popular, and widely distributed promotional items. These promotional things can be easily embellished with your company name, slogan, logo, contact details, and message. We all know that the pen is used by everyone, every time; this is why gifting promotional pens is one of the best choices.

Promotional Calendars: These promotional things are sent out by nearly 50% of small businesses each holiday and they are one of the least high-priced promotional things distributed. The major advantage of promotional calendars is that everyone uses them and they stay around for the entire year in front of the recipient.

Promotional Desk Accessories and other Office Supplies: Whenever a business decides to distribute promotional items, the first and foremost choice is desk accessories. Desk accessories packages mainly include pen tubs, imprinted pens, personalised sticky notes, mouse mats, calculators, and clocks. They are placed right next to the calendar on the desk and hence, ensure good visibility with maximum exposure.

Also with the growing popularity of promotional items, leading online suppliers make sure that they offer you all type and designs of promotional items. By checking out the top suppliers online, you will come across a broad range of promotional things available at an affordable price. To find out more about promotional printed things and promotional gifts, log on to google today and check out the market leaders.

Custom Coasters

Coasters are the answer for your promotional needs, they are very practical for every day use. They are light, small, affordable, and elegant. What is more, you do not have to buy what is in the marketplace; you can make your own design on custom coasters.

There are many types and styles of coasters to choose from, always choose happy colours, not too dull or too bright. A nice picture or logo that can be used everywhere from homes to offices, restaurants, coffee shops, conference rooms, hotels, public, and private places. Choose a different shape that takes the attention of your customer, don’t go for round or square. Choose the material that is light, can be moved easily, unless you are looking for a special gift to a special customer. In that case, you can go with marble for example. And choose the material that lasts because you are making a promotional campaign. You want people to know your product and use it, you need your coaster to stay for a long time, so don’t use disposables. Try to choose special designs so it will always be remembered and used by the customers.

Custom Coasters can be made from many materials like: wood, stone, plastic, metal, marble, bamboo, etc. They traditionally come in sets of four, six, or eight, although bulk orders of larger numbers will always lead to bulk discounts. They are used to protect the surface of your furniture from moist, drops, scratch, hot, or cold drinks. They can also be used as paperweights especially if they are made from heavy material.

They can be used as a promotional tool, you can customize them by printing the logo of your company or the picture of your product. Distribute them to people in different occasions. You can distribute them in family gatherings, in public events, in stores, malls, you can sponsor an event and distribute them to the people. You can also give them to family members, employees, or to customers. It is nice to let them know how important they are to you and to make your employees and customers more loyal to you.

You can make your own coasters by using stamps and special colours, or there are companies that are ready to do the design and print the picture you like, you can even order them online. Just send the picture you like and describe to them what you want. Then they will do your coasters and send them to you.

Custom coasters can be used as gifts, you can add a stand, a holder, a ribbon, or a nice box. You can present them as an elegant gift because they touch your inside feelings when you design them.

According to studies, coasters produce more sales because the customer uses them everyday and see the picture on them repeatedly, ensuring that they clearly remember it. They are affordable and can be widely given to most types of people because, at the end of the day, you do not know who will ultimately become your customer after seeing your advertisement on one of you custom coasters.

Discount Promotional Pens

Every time you turn around there’s someone on your phone or doorstep, trying to sell you pens for you to use for promotional items. Every time they show up, you buy a few hundred or thousand, though more than likely you have a storage closet somewhere that’s full of them.

That’s because you’ve bought into lie number one: Pens are a great way to easily promote your business. The truth is a pen is good for branding your business, but it does little to promote your business. Why?

Because it doesn’t do any real promoting! A pen with your logo, name, address and phone number just tells people who you are. It does nothing to make them want to use your company’s product or service. Worse, it just lies around, waiting to be picked up and used-and mostly it will be used to make a grocery list, not to find your company’s name and address!

Lie number two is that pens are a great way to inexpensively market and promote your business. This is not true, and that closet full of pens should be proof enough. Yes, you can get fairly cheap promotional pens, but you know what they really tell people about you? That you’re cheap!

People aren’t stupid. They know a cheap item from a more expensive one. And even though they will take and even use your pen, they will not connect you to quality. If you want a pen to do that, and you do or why bother, you’re going to have to buy more expensive pens that show you’re a class act all the way. This kind of promotional pen costs a great deal of money, so you will not get away, um, cheaply. Quantity and/or quality will, either way, cost you money, so pens aren’t really a cheap promotional item after all, are they?

Now, for lie number three. Yes, it’s the big one! Because everyone gives pens away as promotional items, you should too in order to compete. Remember being in high school where everyone dressed the same way? Look back at your yearbook and you’ll see that everyone pretty much looks the same. Only a few brave souls who dared to be different stand out.

Same thing with promotional pens. There are a gazillion of them out there. And they all pretty much look the same and say the same thing: logo, contact information and website URL. If you want your promotional item to “wow” your customers and potential customers, you will not do it with a pen, most likely, unless it is one killer, expensive pen that does everything a cell phone can do.

The promotional arena is just saturated with promotional pens. So break away from the herd! If you feel you have to use a writing instrument as a promotional item, look into buying some cool mechanical pencils!

They’re easily available and are far more effective for promoting your business than promotional pens for two reasons: 1) Not everyone else is giving them away, so they are automatically different, and 2) (and this is a secret!) people want them. Why? They’re great for kids to use in school or to do homework. And help one of today’s busy, overly zealous parents out by giving them something little Jake or Jane can use, and I guarantee you’ll be remembered-and better, called on for your product or service!

Visit www. Discountmugs. Com to see all our variety of budget busting pens. This promotional pens is our official best seller and is considered the best bang for your buck. Check out this promotional pen video hosted by Damien Sincler, our 5 year graphic design veteran.

Golf Shirts Embroidered

Basically, if you’re playing golf, you’ll need a complete set of gear, equipment, and, of course, apparel, which will always include golf shirts. A specific shirt is worn while in playing golf. Although you can use just about any shirt, many golf experts advise that you use a golf shirt that is specifically designed for swinging those golf clubs.

Golf shirts vary in their design, color, material, fit, style, and size. Regarding golf shirt designs and styles, you can find golf shirts with prints or in stripes or even plain. If you want to add a little pizzazz to your golf shirt, however, you can always get customized products like embroidered golf shirts. With embroidered golf shirts, you can have the kinds of embroidered designs for a more personalized touch.

You can have an embroidered golf shirt with the most intricate design or a very simple one. If you’re doing the embroidery work yourself, be sure to know details such as the material of the golf shirt, what embroidery design will match the color, fit and style of the shirt, how big the design should be, and if the embroidery design matches the overall design of the golf shirt.

You can refer to some apparel magazines or any printed materials about embroidery; you may find information on how to correctly embroider a certain golf shirt. The internet also offers different embroidery sites that can provide you with guidelines on embroidering a golf shirt.

On the other hand, if you’re letting an apparel or embroidery shop do the job for you, be sure to let them know exactly how you want your golf shirt to be embroidered. You can have your shirts embroidered with logos, names, club names, etc. There are many shops that offer such services, and they can transform your golf shirts. However, use caution in choosing your embroidering shop. Ask someone who is also into embroidered golf shirts where he’s having his shirts embroidered. Testimonials and reviews about such shops will help you decide if you can entrust them with your precious apparel.

Gift Pen

Pens are used by almost everybody, from students, professionals, housewives, company executives and virtually any type of job. Therefore making a promotional pen that contains the company logo, a product name, a company design and any marketing idea that a company wants the public to see is definitely effective. It reminds your customer of your company each time the pen is used. Promotional pens could be used as low-cost promo pens at the point of sale or better-quality promo pens a consumer will keep and use everyday. Promotional pens are perfect giveaways for corporate events, launchings, tradeshows, exhibits and other marketing activities.

The business of making promotional pens is very challenging. It should answer the very question a prospective client will ask you. “Why would we choose your company to make promotional pens for us?” or “What makes you different from others who are also into promotional pen business?”Likewise, if you are part of a company that is looking for potential suppliers of promotional pens, you should be very careful in choosing one.

The goal should always be to develop a promotional pen that will meet or even exceed the client’s expectations. Here are some tips that draw a line between a promotional pen that brings more profits to a company and a promotional pen that could lose sales for the company.

1. Quality

The promotional pen that you create can make or break a company. When your pen breaks easily and loses ink easily, that reflects the quality of products or services of the company it represents.

The product development of these pens should make use of state-of-the-art technologies. It should have a quality control system that assures that there will be no promotional pen below quality standard that should be delivered to a client.

The quality and quantity of the pen produced always depends on the budget allotted by a client. A supplier should always give the clients the best for what suits their budget.

2. Planning

Making a promotional pen should be carefully planned. This includes precisely knowing what the needs of the clients and defining a product that meets those needs. You should know the target market of the promotional pens. If these pens are for students, you can make them useful by adding red, blue and black ink buttons in each pen. So, are these promotional pens for a company’s sales force? Then, the pen should reflect the company logo, colors and should reflect elegance and class to impress the company’s clients.

There should be constant communication and monitoring throughout the planning process between the company and the client.

Client Needs

Adaptation to constant changes in clients’ needs should be very important. A promotional pen company should continually look for new designs and features that marketing companies are looking for. It should be a never ending process to improve your product.

Product Manufacturing

Workers are a key part of production. Every order is a custom order therefore the employees should be very much aware of their personal responsibility for product quality and take pride in producing them. There should be constant productivity and quality trainings to maximize the skills of the workers and the potential of the company’s equipments and resources. The morale of workers should be high to reflect high quality products. There should be an effective mode and system of communication between the management and the workers to address various problems of the workers.

Types of products

A potential client will always be impressed if you can offer a wide variety of pens.

Examples of which are:

Ball point pens, Biodegradable Pens, Executive Pens, Fibre Tip Pens, Fineliner Pens, Fisher Space Pen, Fountain Pens, Gel Pens, Laser Pens, Mechanical Pencils, Multi Function Pens, Pen Sets, Pen and Pencil Sets, Pen Refills, Recycled Pens, Retractable Pens, Security Pens, Souvenir Pens, Stationery Pens, Twist Action Pens, and lots more.

Product Improvement

In making custom-made promotional pens, research and development is vital in making a company better than the competitors. There should always be new features, techniques, innovations that you can offer a client. New design, a different color, shape, engraving or even a special type of ink can easily give your company a client’s nod of approval.

Integrity and Professionalism

Two of the most important traits in any business relationship are integrity and professionalism. You should always keep your word to a client and be prompt in their deadlines. Make sure you deliver what they want and when they want it.

The key to marketing your promotional pen business is to make your customer happy and certainly your endeavor will be a success.

Promotional Religious Items

Everyone seems to be flaunting their faith in the 21st century. Are people getting religious, spiritual or plain superstitious? The ubiquitous diamond cross pendant can be seen flashed across necklines of various individuals- and not necessarily Christian in faith. Whether it is a fashion statement or a religious faith one can wear it on the sleeve or use it as a gift to promote brotherhood. Several human beings are using new age platforms like holistic programs to promote religious items. Suddenly religious promotional gifts are making a lot of sense. They heal the body, mind and soul and strengthen the faith.

Several companies distribute religious items to strengthen religious feelings and show praise to God whoever has been the largest contributor in the growth of the business. Some of the business owners are so much dedicated towards the Almighty that they show their praise and appreciation through rituals, ceremonies and religious promotional gifts. There are many companies that offer such items or even religious gurus whoever distribute gifts for promoting awareness of their faith and belief. A wide range of these gifts are available in local shops across the world and are available in online stores. The most popular religious promotional gifts are candles, aromatic incense sticks and religious books like the Bibles, religious music CDs, religious DVDs, medals, videos, rugs, plaques, frames, god motifs, baptism gifts and rosaries. Available in a range of price, designs, and patterns, these promotional gifts are associated with religious significance.

One has to be careful before giving religious gifts. They should not clash with people of different faith and belief. Religious beliefs can’t be offended and gifts can also backfire. Unless you are sure of the faith of the person whoever you are gifting, it is better to give something spiritual in nature. It could be a meditation tape/cd, holistic book or an idol, pendants that have religious motifs etc. One can build personal credibility with such promotional items. Since one can’t advertise their faith, giving away gifts are a better way to communicate with likeminded people. Such items also contribute in feelings of friendship and love which other promotional items may not be able to exude. Other items are more business-like and in comparison religious items are more intimate in nature. During festive occasions one can give religious items. Such items can be kept on the office desk or privacy of the home.

Promotional Coasters

Promotional coasters are great desktop articles. They can be used as effective promotional products also. The great advantage of the coasters is that they offer a considerable area on them to print the brand name. They are featured with flexible printing media. Thus the printed coasters prove to be one of the most cost effective promotional products.

The promotional coasters offer great opportunity for the companies to display their creativity. They are available in a number of shapes and a large variety of materials. The most common types of coasters are made with thermal proof materials such as plastic and leather. They feature a number of colours too. Thus the coasters have become the preferred choice of promotional gifts for many companies. If you are looking for a collection of printed coasters, you can find them online. The huge collection of promotional articles online symbolises the success of the business brands all over the UK. All of these articles prove to be better in promoting the brand name to the public.

Online you can choose a large collection of printed coasters for your employees, clients or any important persons. Look at the choices such as the Budget Round Leather Coasters, Vinyl Coasters, Chunkie Softie Flexible Coasters, Soft Mat Coasters, etc. , that are available for a price around 20 pence. There is another category, i. e. , the Coaster Sets that feature 6 coasters in one pack. The most attractive among them are the Marine Coaster Sets, Premium Coaster Sets, Chic Coaster Sets, etc. These are the elegant gifts that are available for a reasonable price. The metal coaster sets and the cork coaster sets promise as the innovative types of promotional products. The Delta Coaster Sets feature six metal coasters that are backed with cork material. Thus they serve their function as coasters in better manner. The Orion Coaster Sets feature special insert patterns on them.

All of the promotional articles can be customised according to the needs of the company. Online the articles are offered for wholesale rates. They are procured from the reputed manufactures worldwide. At their stores, they help their clients to customise the gift articles according to their preference. Some of the articles can be designed according to the preference of the company. Online stores offer a dedicated supply of promotional products all over the UK. They are a team of experts in the collection, design and distribution of promotional gifts. They have got a team of graphic designers who imprint the brand name on the promotional articles. Thus the articles can be completely customised for different types of companies. To notice the details of the promotional coasters available online, please visit online stores.

Promotional Playing Cards

Promotional playing cards are not only very cheap and very effective for advertising and promotion, they also have a very long life. And yes, when compared to traditional advertising they are also very unique. If you dare to be a little different from the mainstream then the next time you’re looking for a customized item to promote your business or cause, take a step outside the typical box and consider using promotional playing cards.

It should be remembered that promotional playing cards aren’t exactly a new idea with Coca Cola put their logo and name on decks of playing cards as early as the 1940s – but today’s improved printing technology has brought them back into popularity. Today’s digital printing methods have improved quality, lowered costs and added all sorts of new options for getting your message across on a deck of printed playing cards.

One of the most interesting new developments in the area of promotional playing cards is shared advertising. Playing card manufacturers have long made customized decks of playing cards, but they’ve always limited themselves to a single advertiser per deck. That made the cost of printing personalized decks of playing cards prohibitive for most advertisers. An entrepreneurial slant recognized an opportunity in a typical deck of playing cards which released more advertising real estate than almost any other item you can imagine. After all, each deck has 52 cards plus 2 jokers, and each card has 2 faces – the back and the front. In addition to the cards themselves, the box offers even more advertising space. When the cost of printing a deck of custom promotional playing cards is divided among 52 different advertisers, card decks become much more affordable to smaller businesses.  

The added benefit of advertising in a deck of cards from Super HOT Saver Cards is that you belong in a promotional tool of value to your customer and therefore you minimize the stark reality of most advertising of ending up in the bin! 

If you’re still having trouble conceiving how you could use a deck of playing cards in promoting multiple businesses, consider these promotional ideas that have been fulfilled by various playing card manufacturers.

The City Deck

The Chamber of Commerce for a small city was looking for a unique way to promote local businesses. They considered and rejected traditional ideas like coupon books and direct mail coupon flyers. Instead, they created the City Deck – a deck of customized playing cards featuring local merchants and businesses. The Chamber sold advertising space on the face of each card to book stores, clothing shops, local restaurants and coffee shops and other local businesses, then packaged the cards in a box featuring the name of the city and a welcome message from the city manager. The cards offered 2-for-1 specials at restaurants, discounts from stores and other special deals from various city businesses. The promotional playing cards were such a hit that the Chamber of Commerce has already started planning their next deck, and are considering making the City Deck an annual collectors item with local artwork on the case.  

The Catalog Deck

Got a new line of merchandise for your business? One clever way to get your new products out in front of your customers is with a custom promotional playing card deck printed with pictures of your new items on the face and your company logo and contact info on the back. The printable space on the front of a playing card is easily large enough to allow for an image and short description without impeding the playability of the deck. Ship a deck to customers along with their current orders, or hand them to your salesmen to leave as a calling card with prospects. Businesses will remember your name because of the unique message medium. Certainly this option of creating a dedicated company deck may only be open to large budgets but is proves to be proportionately effective for those that employ this format.  

Promoting Tourism

Is your town a tourist attraction? Why not spread the love with a customized deck of promotional playing cards featuring local businesses that cater to tourists? That was the idea behind a deck of cards created by the owner of a bed and breakfast in a small sea coast town. He contacted area businesses and proposed that they all split the cost of creating a deck of playing cards featuring the tourist attractions and businesses in town, and he’d place a deck of cards in each room for his patrons. It was a unique and attention-getting way to provide a valuable service to visitors, and the value was further extended when local shops and restaurants also signed on to keep decks on hand for diners and customers.  

College Cards

Any college student administrator can tell you that the most used item they hand to new students is a list of area businesses that cater to the needs of college students away from home for the first time. One clever student council decided to capitalize on their buying power to raise money from local businesses – and benefit the businesses at the same time. They worked with a manufacturer of playing cards to design a deck of Student Union cards featuring the college logo on the back of the deck, and promotions from local businesses on the front. To their surprise, the advertisers included not only the usual run of pizza and sandwich shops, but nearby Laundromats, bookstores and grocers who were delighted to have a unique way to advertise their services to one of the larger populations in town.  

There are many ways to make use of the power of custom promotional playing cards for business promotion purposes. Whether you’re a business looking to advertise and promote your goods or services, or an organization looking for a clever way to raise money through advertising, take a serious look at the possibilities that customized promotional playing cards offer.