Promotional pens and pencils can make an excellent foundation for a branding advertising campaign. With their small size and usefulness, pens and pencils are typically kept by individuals for a long period of time. Unlike water bottles, t-shirts and other promotional items, pens and pencils are common, everyday items that are used in households and businesses frequently. This presents an excellent opportunity to remind your clients about your business in a subtle fashion. However, there are a few things that you will need to remember if you are interested in using this form of advertising. Unlike direct marketing, the results of promotional campaigns are not always obvious and not easily tracked.
The first step in selecting promotional pens and pencils is to determine what your budget is. If you are on a tight budget, you will want to consider purchasing low cost pens in bulk. Bulk purchasing allows you to buy many pens and pencils at a significantly cheaper rate than you otherwise would. However, the disadvantage to bulk buying is the fact that you have to meet a minimum threshold in order to get the best price per unit. When you purchase in bulk, each unit must be identical in order for the savings to apply. If you need several several kinds of pens and pencils, you will need to decide if you need enough pens and pencils to meet the minimum thresholds for each type you require. Minimum thresholds can change between several hundred units to several thousand units. The minimum thresholds for bulk purchasing is determined by the quality and type of item you are ordering as well as factors such as time required for the products to be shipped.
After you have considered your budget for promotional pens and pencils, you will need to settle on a design. There are many different styles of pens and pencils available for purchase. There are expensive but elegant metal pens. There are the standard wooden pencils like you would find in schools. There are thousands of different styles in between. Because of your broad range of choices, you need to pick a style that suits your customer base. It would not be appropriate to purchase school pencils for business men. Account for your primary customer base and purchase your items based off of their needs. Pen and pencil sets make excellent promotional gifts for all types of customers.
Once you have selected the promotional pens and pencils you want, it is vital that you choose the best customizations for your needs. In order for your customer to remember where they got the pen or pencil they have received, your company name or logo must be present on the pen. Selecting the ideal customizations for your business is important in order to draw customers back you. Returning customers are often the most desired type of customer. When a customer comes to your business because they remember you, they will be far more likely to purchase goods than someone who sees your business from a shop window. Brand advertising through promotional items is very important, so you should take your time deciding which customizations best suit your needs.