Monthly Archives: July 2017

Trade show giveaways | unique trade show giveaway ideas

Trade show giveaways | unique trade show giveaway ideas

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Making The Most Of Online Marketing

TIP! You should keep an eye on your competitor’s strategies and learn from both their successes and failures. If your competitors’ websites make you want to buy something, analyze the techniques used to make you feel that way.

There is a lot of things to know about Affiliate marketing. This could be brand new to you and your readers or you may just be reminded of it. No matter what your knowledge is, studying up on Website marketing will help your business. This is a great article to use, to do that!

TIP! Be sure to caption all images on your website. Search engines factor in the relevancy of your caption text when determining if your site is a good fit for the keyword.

A comprehensive online marketing strategy should make use of social media platforms like Twitter, Facebook and others. News media, such as social websites, allow you to keep up-to-date and in constant communication with all your site’s visitors, and simple and quick when trying to keep them informed about any promotions. However, it is important that your comments or tweets are not overly promotional in nature. Instead, use the websites to provide insights with occasional promotions.

TIP! Email can be an effective business tool. Newsletters can provide vital information to your audience and also persuade them to buy! They do not want to be spammed, so make sure your emails provide interesting and relevant content.

You must be willing to answer questions. When a visitor comes to your site, they may have questions; you need to be willing and able to answer them. Give them information that satisfies their questions to increase the likelihood of them purchasing from you.

TIP! Always be prepared to cover any questions that your guests may have. If customers feel they cannot get a straight answer – or any answer at all – from you, they will quickly lose interest in your business.

Offer information your customers can use if you want to build an online following. A simple digital billboard featuring your hours of operation, address and toll free number is simply not going to garner you much business. Post reviews of your products and write articles to keep your readers interested and establish your business as a reference.

TIP! If you are using AJAX or Flash, do not use it very much. These may make your site appear fun and interactive, but they do not help search engines index your site, and no search engines means no visitors.

Start with a small, well-optimized site when you’re first starting out. Search engines are built to pay more attention to sites that have 10,000-20,000 pages, rather than to sites that have a million or more pages.

TIP! It is vital that you track your numbers closely. This information should encompass traffic, conversions, sales, refunds and anything else that is measurable.

Customers should be able to provide a rating for products in your listing. Additionally, at your discretion, you can allow them to write a review of a product they have purchased. The feedback you receive will give you an idea of any changes you need to make to your products, and it also improves customer confidence.

TIP! The first strategy worth looking into when it comes to internet marketing is to scrutinize your competition. Peruse your competitors’ websites, noting what they could be doing better.

Create a blog and link it to your website. The thing here is that content is always king on the web. Any search engine out there eats up new info, so having a blog ensures that your business is always updated. A blog is a very effective tool for adding fresh, relevant content.

TIP! Make use of emphasis coding on your website. Draw focus to words or phrases that you want to highlight by using bold text, underlining the phrases or italicizing the words.

Strive to create a cycle of Website marketing that increases other opportunities for Affiliate marketing. This may seem crazy, but it is essential to have customers find you, buy from you, and then come back to your site.

TIP! Gaining the trust of a customer is crucial, but keeping that trust is even more important; once you get a customer, you want them to keep coming back. Don’t pull information out of thin air for your website and other promotional pieces.

Make sure to include free samples and coupons with shipping boxes that will relate to whatever product your customer will be receiving in the mail. People will appreciate it and see the discount coupons as a reason to revisit your site and buy more.

TIP! Use banners on your site that are not just typical banners. Try to create them to look like links that are click-able if the user wants to see more content.

You can boost your own authenticity and standing by offering space on your website for major institutions to advertise in. When your visitors notice big names associated with yours they will trust you more. This can also help to increase visitor numbers and build trust with internet users.

TIP! Seek partnerships with fellow online merchants so that you can put together joint offerings that you can sell at competitive prices. This method allows you to link several markets, which will generate more sales for you.

Blogging is one of the best ways to increase traffic to your site. The key is to ensure that you use timely, relevant, updated content. If people know they will see new content when they visit your website, they will check it out often to see what is happening.

TIP! Getting more traffic to your site and improving your ranking with search engines is strongly connected with having unique and useful content. This is especially important for online retailers who are selling the same products as a number of other sites, and each site is using the same manufacturer’s product description.

Make your customers feel in control: organize your site efficiently so that your visitors can easily find what they are looking for. It is critical these days due to all of the unwanted spam and emails. Make sure you give your consumers the choice to participate.

TIP! Try using polls on your website to see how your readers feel about your content. This will aid in providing content that is relevant to users, and will help them feel that they are taking part in the site’s direction.

Creating viral videos, with tags of course, is a great way to generate interest and will really help your internet marketing strategy. Be sure to include a link that goes back to your website in the video description. That is going to dramatically affect your site visits.

TIP! Always offer something free on your website. Visitors who come for the freebie might check out the rest of your site if you get their attention.

You need to be confident in the quality of your products or services. Inferior products are still inferior no matter how well you market them. Spend some time ensuring that the quality of your product is higher than that of your competition.

TIP! Give customers a chance to pay wholesale or retail prices, which can be dependent on how much they buy of an item. Even the wholesale prices will leave you with some profit, but you will be selling much larger quantities than before.

Hopefully, you have a new idea or have remembered something you want to use in your web marketing plan from this article. Apply what fits your circumstances. Continue to sharpen your marketing skills!

A User’s Guide To Marketing Articles On The Internet

TIP! Just like you see in this tip, make all of your paragraphs short. People generally tend to lose interest when reading long paragraphs.

When things don’t go well with a article marketing campaign, who is to blame? Do you know what options you may have? If not, this article should provide you with assistance.

TIP! You will have articles all over the Internet after doing article marketing for a period of time. You can compile your best works in one eBook to either give away or sell.

In return for newsletter sign-ups, provide a free report. Having a report for free can entice people to sign up for your emails. This report needs to be focused on your industry or a topic within it.

TIP! Improve your visibility by using some quality tools. You could, for instance, send your articles to different article directories.

A blog is a great, generally free, tool that you can use to promote your industry leadership. Post thoughtful articles on your blog that show your thought, your integrity, humor, professional insights and your leadership. If you talk about the latest trends, customers will respect you.

TIP! Try not to overuse keywords while writing articles. Not only will repeating the same keyword over five times during the same article turn off readers, search engines will see through your schemes as well.

Find balance with your keywords, and do not overuse them. Using more than five keywords throughout each of your articles will only result in your article being turned away. Your readership will be more content if you limit the use of your keyword to five times.

TIP! One important tip for article marketing is to add the information to your own site and index it before sending it to directories. This helps because while your other articles give a boost to traffic on the back end, the new article ensures that search engines pick up the new addition.

Use caution when taking the advice of the article writing gurus. Because these people primarily earn their living by teaching article syndication to others, they probably aren’t running an article promotion business themselves. This doesn’t necessarily mean that everything they say is wrong. Just make sure you weigh their opinions carefully.

Search Engines

TIP! Good headlines are vital. An interesting headline is more likely to catch a reader’s attention than a boring one.

Put your article on your site first, wait for it to be indexed by search engines, and then submit it to directories. This can assist you because this will allow your site to be on search engines while letting your other articles provide you with back end traffic.

Grabbing your readers attention is crucial to your success in article syndication. Use common sense when determining which attention-getters best suit your content.

TIP! Your expertise will decide what degree of success you enjoy a marketer. This can make your marketing attempts appear unprofessional.

A great headline is the initial focal point for your article. Boring headlines will not entice people to read your articles. Come up with several potential headlines instead of going with the first idea. Talk to the people around you to see what they like or would suggest.

TIP! Unless sites delete your articles for some reason, they will be forever viewed by readers, and will always serve to drive visitors to your site. You can also write articles which highlight other articles you’ve written to increase your followers and networking.

Articles will always stay out there bringing in new traffic, unless websites remove them for some reason. You can also use one article to promote another in order to increase your network and glean followers.

TIP! Find your own writing style in your articles. That way, when people read your articles, they’ll feel comfortable.

It is extremely important to truly understand the wants and needs of your target audience. If your goal is to write in a blog style, then personable and short content should be your goal. When trying to get your content to appear on professional website, you should ensure that your writing is well-researched and in-depth.

TIP! Make sure to keep your articles understandable and clear in order to keep the readers engaged and be successful at article marketing. Your articles should be quick and easy to read or you risk your readers not reading the entire article.

Study the media where you plan on publishing and see what has already been published. Understanding what other content is out there will be very helpful in creating a successful article syndication plan.

TIP! Use anchor text in phrases that are hyperlinked so that you can better promote your articles. If you want to build some authority and a solid set of backlinks, you should aim to link back to two or more different pages using your blog.

Being successful at article submission can sometimes be a task of trial and error. Take the time to observe what works well and what doesn’t so that you can start creating content that produces the results you want. Learning what works and doesn’t work can help someone better their articles.

TIP! To succeed with article marketing, you must always serve your readers. That may require you to adjust your writing to fit their tastes.

Find a way to be a better teacher through your articles. You need to be aware of problems in your niche by successfully dealing with it, otherwise these issues will keep popping up.

TIP! A person typically looks at a webpage for less than one minute. It’s important, then, to have content that will catch their eye and peak their interest so that they want to read more.

Make your articles helpful and valuable. This is the number one thing to think about when writing articles. You want your readers to feel like you are generally concerned with their problems.

Longtail Keywords

TIP! Make sure your articles contain excellent information. Make sure to research Google and eZine Articles for good information and sources that your readers are able to use.

Long-tail keywords are the best to use. Using longtail keywords will help you see what it’s like to have high rankings on search engines result pages. Longtail keywords are searched for 50-60 times a month!

TIP! Focus on the marketing of higher priced products rather than cheap ones. The profit is higher, so you’ll get more return on investment that way.

Make a goal of writing one article each day that you will submit. If you want your site to rank higher in search results, write some quality articles including links to your content and share them on article directors, message boards and get bloggers and webmasters to feature them.

TIP! This will inform your readers how you can help them. Use your title to explain to visitors what benefits they are going to get from the piece; they are more likely to read it if they can instantly see what they are going to receive from the experience.

Any marketing plan comes down to responsibly implementing strategies. It’s you who must be prepared to have things go smoothly and fix them whenever something is going wrong. Your chances of success will increase when you use the featured tips.

Use Pertinent Keywords To Create Valuable, Usable Content

TIP! By creating a blog about your business, you will have a forum to demonstrate your industry leadership. Post thoughtful articles on your blog that show your thought, your integrity, humor, professional insights and your leadership.

All types of business are getting a lot of benefits from article promotion. Even businesses with walk-in locations are benefiting. This article should help you find out all you need to know.

TIP! Throw yourself into your articles. Exposing your personality can help readers establish a connection with you.

Whenever you write your articles and references, don’t feel the need to follow the strict AP grammar rules. This ensures the search engines truly maximize your content for great ranking results. You need to use the AP rules because they help create content that works great, but don’t follow every restriction if you want to rank higher in search engines.

TIP! Vary the levels of writing in your article. Technical products should include technical writing.

Do not flood article indexes with multiple copies of a single article. You can find many articles when you use internet article marketing. It can be tempting to use the same article over several different indexes. Search engines will pick up on this and this can effect your ranking.

TIP! Increase your visibility by using tools. They can submit articles automatically in bulk on your behalf.

Let your personality influence your writing style. Exposing your personality can help readers establish a connection with you. Be honest in your articles, and they will be more interesting to your readers. Your readers will appreciate the effort and are more likely to return.

TIP! After you complete an article and added it, have it sent to directories. This is useful for your main article since it will be in the search engine indexes, along with letting your other articles give you back-end traffic.

All sorts of writing styles should be used in your writing. if your niche is technical, include some facts. Also include an easier-to-understand explanation for people who do not comprehend complicated terminology. Writing with a broad audience in mind will cause people to trust you more.

TIP! No matter how tempting it is, never take on a project that fails to interest you. When developing and training your writing voice, you can’t completely control it.

Tools can help visibility. There are products available that can deliver your articles to hundreds of article directories with the click of a button. Look for free tools and services. Implement these in order to gain more readers without spending a lot of money.

TIP! Make sure the articles you use are relevant to the keywords linked to the site. It is important that everything, including the content, keywords and links, are related.

Your writing projects will prove more successful if you center your attention on one keyword in each article. Fold the keyword into the title of your article, once in the sub-heading of the piece and try to include it in the URL. Also, use the keyword throughout the body of the article. When someone is searching for a specific keyword it will be easier for them to find your site because it is so keyword rich.

TIP! Stick to what you are good at as a marketer. This can result in content that is not the best quality.

Those who succeed in article advertising do so by finding and cultivating their own personal voice and style with writing. The articles that get the most traffic and business aren’t full of dry and emotionless writing that people encourage in academic settings. Allow your passion and emotions to come out in your writing.

TIP! The most important way to start is to write articles that are appealing to many. People love informative articles that tell them how to do something, especially if they include graphics or pictures.

Don’t write about things that make you feel bored if you can avoid it. It is difficult to completely control your inner voice when writing articles. Disinterest can easily permeate your content, and become apparent to readers. Write about things you’re passionate about, and that passion will be obvious in your writing.

TIP! Your article is going to be a powerful tool for increasing website traffic, linking and back-linking across the web and appearing on social networking sites. Before it does, though, get someone you trust to proofread it for you.

Try to avoid defaulting to an automatic writing service for your article syndication goals. While you can get a lot of quickly written articles this way, the quality will probably be poor. A lot of them are not even written in proper English. You are better of writing your own articles.

TIP! You should not spend the bulk of your time convincing your readers of your proficiency. Make sure you focus on giving your readers useful articles.

Endeavor to write something new, even if the topic has been covered hundreds of times. You’ll gain more readers by being standing out in the crowd. Because duplicate-content filters continue to evolve, writing just to write, and doing so in a copycat manner, will not serve you well in the long run.

TIP! When writing, it is important to be aware of the work put out by other authors in your genre. Keep your eyes open for overused topics, and find a niche that you can corner.

You should quickly see how beneficial this type of Internet marketing can be. Not only does this make you more visible on the Internet, but it also allows you to send a message that’s easily understandable with every article you create. This article will help you learn what you need to know to get started with this amazing technique.

Proven Advice For Successful Marketing Via Email Strategies

TIP! Make sure you include limited promotions and special offers in your newsletters; this will keep your customers interested and always on the lookout for future emails. This is an email marketing method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well.

Business owners who are new to email promoting usually do not know the rules for proper email etiquette. You should always handle your email promoting campaign in a professional manner, you will have happy customers and ones that will want to talk to you. Read this article for some more marketing via email tips.

TIP! You should always have permission before emailing any individual. If you start sending out what is considered spam, the results aren’t going to be very good.

Send out emails that correspond to your target audience. Once you have a few readers, think of ways to encourage them to sign their friends up. You should imbed a subscribe link within your email. If your customers are forwarding your emails to friends, these friends may be intrigued by your offerings as well. This way your base will grow organically.

Always get permission before adding someone to your email list. If you don’t, you could get a lot of spam complaints or lose customers for good.

TIP! Resist the urge to send your customers more than a single marketing email each week. Your customers are likely busy people who receive several messages every day.

All emails should be proofread before they are sent out. You have to make sure all your newsletters and emails are letter perfect. Prior to transmitting the message, check a sample of the email to make sure that it looks the way you intend for it to look. Test links that you include in your email to be sure they are working.

TIP! Try using fewer graphics in your email campaign. Graphics are block by some email programs, so if you have a lot in your email, your audience may not be able to see or read the whole email.

Test different formats for your email. The top of the emails should always contain the most interesting and important information. Try different formats in order to see which elicits the most responses. Once you realize what is successful, stick with it. When you do this all of your customers know where they need to look for when searching for information they are interested in reading.

TIP! Creating brand recognition should be considered when developing your marketing emails. Because of this, you need to create a template that will let you incorporate your company colors, fonts and logos that you use on all of your marketing materials.

Creating brand recognition should be considered when developing your marketing emails. That is why you must take time to build a great template that includes all of your sites primary features. This will help users recognize you and your brand.

TIP! Review some real-life spam for pointers on what you should never do. Sign up for a free email account, post your new address around the web, and watch the spam roll in.

Be certain that anyone you send messages to through email channels has given you permission to do so. Without permission, you run the risk of losing potential customers and being labeled a spammer. Certain ISPs may even choose to blacklist you; this can cause a major problem, dampening your business and campaign.

TIP! Show customers you value them by only sending useful information. Don’t constantly send customers blatant sales petitions.

Be sure that your strategy is persistently pursued. Persistence is a good thing in general, but it is best when it is exercised on a receptive audience. Staying persistent with customers that don’t fit in with the products and services provided by your business will simply annoy them and waste your time.

TIP! Never add emails to your email list without permission from the subscriber. If you add people to your list that do not want to be there, it will make your business look bad.

Be considerate of your consumers and always ask for their permission before adding them to your company’s email list. If a customer feels that your email is unsolicited, there is a greater chance that your customer will delete or unsubscribe. If your ISP gets enough complaints about you, they may drop you for spam policy violations.

TIP! Test your email marketing across multiple email platforms prior to sending your campaign. Make sure you try viewing your email with different browsers, email clients or devices.

Take advantage of email previewers by creating attention-grabbing preheader material. The very first line of the email is typically called the preheader. Many email clients show this text underneath the subject of the email, allowing the reader to get an idea of what the content is.

TIP! Short marketing emails are the most effective of all. The content you choose should be direct and to the point.

People should be able to opt out from your mailing list easily. Even if email messages aren’t expensive, they do cost something. You’ll also damage your reputation, causing your profits to reduce and potential backlash such as appearing on an email blacklist.

TIP! You want your sales list to be highly targeted. The best way to do this is to get your best clientele to help add their friends and contacts to your company’s mailing list.

A great way to build an email list is to give visitors a conduit through which to register for your future mailings. You may choose to include a subscription form on your site, but ensure that it is easy to find and simple to use.

TIP! Email marketers should always proofread all submissions. This should go without saying, but many people get into the habit of writing an email without thinking.

As you can see from the article above, it is very important that a business owner practice proper marketing via email protocol. If your email customers do not see you as courteous they will quickly drop out of your subscriber list. Use the tips you have just read to send out the best emails possible.

HIA-LI Trade Show Tip #9 “Using Promotional Items Right”

HIA-LI Trade Show Tip #9 “Using Promotional Items Right”

The above video is to help exhibitors of any trade show get the most out of showing at a trade show.

The speaker in the video is Marty Greenstein, owner of Event Pros Group. Marty is a trade “Show Stopper”, event planner and public speaker.

On May 25, 2017 The HIA-LI ( )will be holding its annual Business-to-Business trade show at Suffolk Community College on the Michael J. Grant Campus in Brentwood New York. The address is: 1001 Crooked Hill Rd, Brentwood, NY 11717

The HIA-LI Trade show is the largest business to business trade show in the area with over 375 exhibitors and almost 5000 attendees.

The video was filmed by Robert Kothe of and in conjunction with Joy Graceffo of Long Island Essential Software and training

Joy, Marty and Robert are on the HIA-LI Trade Show Committee

Promotional Products Scranton PA, Promotional Items Scranton, Trade Show Items Scranton

Promotional Products Scranton PA, Promotional Items Scranton, Trade Show Items Scranton

At, we can put your logo on ANYTHING! 570-961-6058. Contact us today for fast, free, friendly quote! Promotional Products Scranton, Promotional Items Scranton, Company Shirts Scranton, Trade Show Items Scranton, Imprinted Pens Scranton, Screen printing scranton, screenprinting scranton, printed giveaways scranton, imprinted gifts scranton

What Are the Best Promotional Items?

What Are the Best Promotional Items?
“Helping Service Providers Find Those in Need of Care”

I decided to go old school in today’s vlog and talk about something I touched upon during my very first episode of “A Drink with the Hurricane” – promotional items!

These are all the things that help our target audience or client base to remember us. They include everyday objects that people want. Promo items are extremely important, but we can’t forget the purpose behind them.

Investing in promotional items helps you to achieve these key goals:
Giving your clients something they’ll actually use every day (which will help them remember you).
Giving you a reason for a drop-by visit. This is the most important goal of promo items—which can give your accounts a reason to send you more referrals. Simply stopping by with some gifts certainly cant’ hurt your chances of generating business leads.

It’s important to have solid products lined up to finish out this fourth quarter of 2015 with a bang. Here are some promo items I’ve used, and ones that have been very well received.

Clip Boards – These are my all-time favorites because they’re practical. More importantly, they spread brand awareness and help to convert referrals. You want your logo on the back of that clipboard because when it’s in use, EVERYONE can see your logo — not just the person using it. A simple, legal sized clipboard will do. I personally like the transparent kind—and don’t forget to include your brand colors as well.

Stress Release Balls – Who DOESN’T need one of these every so often? They’re very popular and people sometimes use them as desk ornaments. Plus, when times get really stressful, they SQUEEZE, SQUEEZE and SQUEEZE. Once they’re calm, they’ll immediately think of YOU. Why do these work? Because they’re outside the box; they’re different.

Seasonal Items – Depending on where you’re located in the country, giving referral sources something that can be useful during a certain season or time of year goes a long way. For instance, I handed out ice scrappers every Fall; and the return on investment was tremendous since people used them every time it snowed, or their car frosted overnight.

Miscellaneous Items – Coffee cups, t-shirts, sweatshirts, etc. are all related to branding. Even pens work well, since they’re low-cost items and; they’re always appreciated. Plus, they’re MUST-HAVE items at the office.

These are just some practical yet important ways to generate leads and grow your home care business.

As always, here at HME we love hearing from you, so tell us about some of the promotional items you’ve used in the past. What has worked for your company? What hasn’t worked? Tell us about your experiences in the comments below; and let’s discuss some ideas.

We want to finish 2015 on a high note – by blowing away the competition!

Trade Show Tip #9: Using Promotional Items at Trade Shows – Event Pros Group

Trade Show Tip #9: Using Promotional Items at Trade Shows – Event Pros Group

Trade show Tip 9: “Using Promotional items” – Event Pros Group

We have all seen them. Some call them choochkies, some call them give-aways, and some people call them promotional items. They are the pens, the stress balls, the flashlights and even for some really rich companies, the digital camera keychain.

In this video Marty Greenstein from Event Pros Group gives some good ideas on how to manage your promotional items to help get better quality interactions with visitors in a trade show booth.

This video is the ninth part of a nine-part series on Trade show advice. If you are reading this, the smart move is to watch the entire 22-minute edited Trade Show advice seminar. All the nine-parts have been taken from this 22-minute video.

Entire video:

In this video series, you will learn:
– Trade show booth setup tips
– ideas for a successful trade show booth
– how to drive trade show traffic
– fun trade show booth ideas
– interactive trade show booth games
– trade show dos and don’ts
– Trade Show Tips
– Booth Dress Code
– Boothsmanship
– Follow up leads
– Ad Specialties
– Literature for booth visitors
– Making Appointments to follow up
– Show Stoppers
– Booth set up
– Booth Lighting
– Booth Décor
– Balloon Décor for Booth
– Booth Staffing

The speaker, Marty Greenstein, is a nationally recognized event designer, event manager, trade show consultant, provides great trade show tips, as a trade show booth designer he suggests lighting the booth, interesting booth décor and balanced layout. His Boothsmanship tips on booth staffing, dress code, the use of electronics, securing leads and proper follow-up gets more business.

As an event consultant, and professional “Show-Stopper” Marty’s is close-up magician, Marty uses his talents to draw attention to client’s trade show booths with magical patter that celebrates the products and services being offered. Marty guides the clever production of video to best show the vendors’ products and services as well as the hand out displays. Proper trade show training creates the best use of the time and gains the most usable leads and follow up.

Contact Event Pros Group to begin your company’s path to trade show excellence. Our years of event planning has led to hundreds of resources and professionals for any size event.

Event Pros Group is located on Long Island New York (NY) and provides services all over Nassau and Suffolk county. We also provide services all over the New York City area and the rest of the county.

Video made by . FActxback’s new Website can be found at: Factxback does live video production for seminars, corporate events, social networking, advertising and websites. Factxback also makes websites and does Audio Video for seminars on Long Island New York (NY)

Promotional Products 2016 for Business: Journal Notebook for Business Events & Trade Show Giveaways

Promotional Products 2016 for Business: Journal Notebook for Business Events & Trade Show Giveaways

Get the latest promotional products and your free report “5 Ways to Separate your Business Brand From the Pack!” at

For more information on how we can design creative strategies to help you get noticed, contact or (949)888-7837.

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Promotional Products 2016 for Business: 3-in-1 Stylus Pen with Light for Trade Show Giveaways!

Promotional Products 2016 for Business: 3-in-1 Stylus Pen with Light for Trade Show Giveaways!

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The best promotional products to use at a trade show

The best promotional products to use at a trade show

Hank Yuloff of Yuloff Creative Marketing Solutions and Sedona Marketing, shares 5 of the Best promotional products for trade shows

When it comes to promotional products, one of the most often asked questions I am asked is “What are the best promotional products to use at a trade show?” It’s a great question, but when I answer it, I always have to add an important caveat: The most popular promotional products to use at a trade show, may not be the BEST promotional products for YOU to use at a trade show. The most important thing to keep in mind when choosing promotional products is that they be USEFUL and NEEDED to the person who is going to be receiving the advertising.
With that in mind, I am sharing 5 of the best promotional products to use at a trade show.
If there’s one universal trade show truth, it’s that trade show attendees always need pens. Whether it’s to jot down a contact’s information or to serve as a follow-up reminder, the right pen can mean the difference between new business or missed opportunities. I would suggest you use a very inexpensive pen on the trade show table and “sacrifice” them to the Trade Show Gods. In other words, have something on the table for the “Trick and Treaters” who’s main job at the show is to fill up their bags with stuff. They consider it a successful trip to a show if they fill up their bag. If you use a second, more expensive pen, leave them in your pocket for the people who actually spend some time with you at the booth.
Lip Balm
Away from home? Your environment changes and so does your skin. Especially the skin on your lips. Having chapped lips is an almost constant occurrence on trade show floors. With the constant conversing and circulation of dry air, attendees tend to find themselves in need of lip balm. You can use a flavorless option so that men and women will reach for your product or have 3 flavors available.

Hand Sanitizer
Along with chapped lips, you are going to be shaking hands with, hopefully, lots of people. And each of those people has shaken hands with hundreds of people. And so on. That is a lot of germs being shared. Heck, makes me want to spray my keyboard while I am typing this. Washing your hands a lot will help you not get sick, and between washings, use the sanitizer. People will love getting these from you.
Microwave Popcorn –
Even though I am definitely not a fan of using food products as promotional products, this is one of my favorite promotional products. Everyone loves the smell of popcorn. And at a tradeshow where people are staying over at a hotel, it is an ideal snack for their room that night. Print your info on the bag. Point out the QR code you have printed on the bags for a special offer. You should also investigate adding an info card into the cello wrapper. Or you can staple a flyer to the bag. ASK THE RECIPIENTS to check out your website and specials while they eat the popcorn.

Much like pens, notebooks are always in-demand at trade shows (there’s only so many available margins in the show guide to scribble important notes). Put your company’s logo front and center, and you’ll have a walking brand advertisement. Add the cost of imprinting on each page and you have a great give away.

Mobile Chargers
The last trade show I attended taught me a valuable lesson: Never attend a trade show without a charger. I scrambled across the show floor for hours hoping someone could lend me an iPhone charger so that I could stay in contact with my coworkers. If any company had utilized mobile chargers as its trade show giveaway, I would have been forever grateful to that company.

So there are a few of the best promotional products to use at a trade show. If you are looking for other ideas, call us at 800-705-4265 and we will work on the project for you. You should know the number of people who the show tells you will attend, the number of booths, and your budget for the show. That will help us get you the best return on your promotional product investment.

Trade Show Giveaways – Promotional Products Trade Show Giveaways

Trade Show Giveaways – Promotional Products Trade Show Giveaways

Trade Show Giveaways

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