Is A Starbucks Competitor On The Rise?

Morgan Stanley says that Starbucks’ stranglehold on the high-end coffee market is here to stay, despite some big names getting into the business. “Many of the high profile artisanal ‘Third Wave’ coffee brands have yet to develop significant footprints relative to Starbucks,” says analyst john glass. While they might not make a dent in Starbucks’ business just yet, businesses are keeping tabs on up and coming brands.