Easy Reputation Management (easyreputationmanagement.com) is a fairly new online reputation management service. According to Gary Hill, the founder, the reputation management industry is full of lies and many firms aren’t really honest about the level of work required. Many internet marketers are correct when they say SEO firms tend to be really dishonest, and don’t produce very good returns. Easy Reputation Management has the aim of actually being affordable to smaller companies, and being worthwhile.

Reputation management is very closely related to SEO; if you know SEO, then you can do reputation management. SEO involves trying to make a website appear higher in the search results for certain keywords. To do this, you need to have that website well optimized with title tags, header tags, keywords etc, and build backlinks to it. Reputation Management means doing SEO, so an SEO expert should be an expert in reputation management too. The aim is to improve the ranking of positive content about a clients business or company in search engines, in order to push down any negative listings.

As an example, let’s say there is a company called Fred’s Toasting. When you go to Google and search for ‘Fred’s Toasting’, there might be a lot of good positive content about the company like press releases, articles and positive reviews. But let’s say there is a blog listed on the first page that complains about the company and says that they make terrible toast. When potential customers search for Fred’s Toasting and find these negative results, they probably won’t want to do business with the company. A good reputation management company will bump up the rankings of positive content about their clients, as well as make new positive content; when positive content overtakes the negative listing, it will get bumped down.

The aim of Easy Reputation Management is to provide reputation management services at reasonable rates. The creator of Easy Reputation Management (Gary Hill) maintains that reputation management is no where near as complicated or expensive as many other make out. In actual fact, reputation management doesn’t go much beyond basic SEO, and you shouldn’t have to spend a fortune to have it done for your company. By the way, you should be wary of firms that claim their methods are ‘trade secrets’. If a firm won’t tell you how they achieve results or what SEO strategies they actually use, then how can you actually trust that they will do anything.

On top of basic reputation management, Easy Reputation Management also offers brand building services and name building services.