Category Archives: Mugs

Basic Pinterest Marketing Ideas

Basic Pinterest Marketing Ideas

Pinterest is a good tool for marketing. The way this new social media is built brings to fore its nifty ability to become a force to reckon with in pushing your products and earn money online. It is a platform where content is crowd sourced which are mostly grouped into topics. That is why marketers are jumping into the fray with the hope that it will turn the marketing efforts into gold. Curiously, Pinterest uses its native power to encourage people using pictures. It sets the tone on what are the things that interests a person, thus the name Pinterest. It is the objective of Pinterest to connect people through things that that have common interests.
When engaging in marketing in Pinterest it is important to avoid the magpie syndrome. Don’t dive in just because you can. You need to invest time and effort to make your marketing activities bear fruit. Not just because Pinterest is new you have to join in to be in the crowd. That would be the biggest mistake that you can commit at this point in time. When you are marketing with Pinterest it is good to learn how the game is played. This will give you better chances in succeeding. Here are some of the ideas that you can use in your marketing efforts to make it successful.
Contests. Contests are great way of generating awareness and exposure for your product both in the online and offline world. The mechanics of joining your Pinterest contests should be easy and every entry should be a sure winner. This will make people flock to your boards and follow you. The amount of eyeballs that will be considered for the contest is a tremendous boost in giving your products and business more exposure.
Fan boards. This trick worked for Facebook and it should work for Pinterest too. Allow other Pinterest users to pin things on boards that you host. Ask the users to pin pictures that show how your products are being used in the real world. This is an excellent way of endorsing the products by relatively obscure persons that are enjoying the benefits of using your products. People tend to emulate other people if you try to show off how beneficial your products can be for their lifestyle through pictures.
Create original content.
Let’s face it. About 80 percent of the activities in Pinterest are driven by re-pins. This means that original content has the potential to rule the Pinterest universe. Original content has far more chances to be re-pinned than non-original content. This will give a boost for your products exposure and awareness.
Be follow-worthy. Make your board worthy of following through thought provoking content. The more interesting your content becomes the better chances that you will earn more followers. Another thing to note so you’d be follow-worthy is to first follow others. This is the principle that has been proven all across the social media galaxy. If you follow the top dogs chances are they will follow you back. If the top dog follows you the follow the leader syndrome kicks in which can earn you more eyeballs that will boost the visibility of your products.
Marketing with Pinterest can become a good investment to make. The amount of time and effort that you spend on Pinterest can make or break your marketing and the amount of money that you will earn. The surest way to succeed in marketing in Pinterest is to spend a lot on research and to learn the best practices from other marketers and even your competitors.

Important Mobile Marketing Strategies

Important Mobile Marketing Strategies

The goal of mobile marketing is to put across messages to target consumer needs using great timing and precision product positioning. It is important the strategy that you use is able to engage with your audience in the most effective way possible. It is important that mobile marketing is to make a good impression and leverage to ensure continued interest to the product.
The challenge of mobile marketers is pack so much information as they can in a few characters or less. It must be able to make sense to the audience at the same time compact enough to be delivered to mobile devices. Here are some notable strategies that you can get ideas from.
First, understand that simplicity is beauty. Complex messages ruin the beauty of mobile marketing. The technology behind mobile devices is complex enough; don’t make it difficult with having complex pitches. The goal of mobile marketing is to grab the attention of people that are usually in transit or on their way to their destination. The brief moment where you are able to gain their attention should be maximized to their full potential. There should no wasted moment in delivering the message. It should be able to grab the attention of the audience when attention is scarce. This is where simplicity comes into play. If your message is plain; more often the message can be transmitted easily. Clutter has no place on your messages so do away with them.
You can start with enticing people to click your simple banner ad. That may lead to an access to the main ad where the rest of the message will be revealed. The important element of this strategy is attention. It is easier said than done. We have grown accustomed to the fact what we attract attention through pompous presentation. In this case, simplicity should be the cornerstone of an effort to grab attention. It poses a real challenge to the creativity of the marketer.
Clarity is also essential at this point. A mobile marketing strategy that is unclear usually leads to a dead end. It is important you send a clear message to the audience. This way the audience is able to make a follow-up inquiry about your product. This is important in order to measure the response of the consumers. No feedback means a dead marketing effort. It will not help convert leads into sales and you are just wasting your time. Along the way, know that the metrics of your strategy should be clearly defined. This will tell you how your strategy is paying off. In time you will get to learn more about your audience if you are able to measure their response and translate it to something that is useful.
Define the rules of engagement as well. Remember that the more you sell the more likely your customers will ignore you. Try helping your customers buy into your product. In mobile marketing, it normally takes in the form of free downloadable applications from mobile application markets. Developers are creating free applications where people can use without monetary consideration. People generally feel obligated to do a favor to others at an equal value. Give something so that people can give something in return.
Coming up with strategies in mobile marketing is no easy feat. It needs a lot of ideas and patience. Your creativity will be challenged in coming up with concepts that will deliver the goods for your organization. The important aspect of any mobile marketing strategy is how you are able to help the customer and retain a relationship far beyond the initial point of contact.

Are You Thinking Too Small and Dooming Your Small Business To Failure?

Are You Thinking Too Small and Dooming Your Small Business To Failure?

Source: Flickr

One problem that many small business owners run into is simply thinking too small. I often have readers writing to me asking for helping getting their business ideas off the ground. I also often hear from folks who have run their small businesses into the ground. There are five key areas where you can think too small — and doom your business to failure.

Niche Too Small

Is your niche too small? Finding a small market to target with your business is key to success, but sometimes people narrow their niche too much. While doggy dental products could be a wonderful niche (as almost any dog owner can attest) you could even narrow your focus down to a certain type of dog (such as lap dogs) but going for one specific breed would be taking it too far.

Target Market Too Small

Is your target market too small? If you are looking only at one community or small geographic region then you may well doom your product to failure. It is far too easy to saturate a small market and it is far too easy for any marketing mistakes to end your campaign before it gets off the ground. In today’s economy with the availability of global marketing you need to think big when you are planning your target market.

Budget Too Small

Is your budget too small? You don’t need a million dollar advertising budget but you should have some seed money to get your business and its marketing campaign off the ground. It is possible to build a business from nothing but it is also a lot more difficult and you might find yourself making some mistakes that cost you a lot more down the road than putting a little money up front.

Schedule Too Small

Is your schedule too small? Do you have enough time to devote to your business? Starting, running, and growing a business takes time. Some people get swept up in the planning and dreaming stages and never really start their business. Other people start before they have completely planned everything out and quickly get mired down by unexpected difficulties. While others do everything right in the planning and startup but once the business is running they get overwhelmed by day-to-day business and never think aobut ways to improve and grow their business.

Mind Too Small

Is your mind too small? You need to open up your mind’s eye to continually seek new opportunities to find new customers, to find new potential partners, to find new ideas for products, and to find new opportunities for marketing. Flexibility and adaptability are key to surival in today’s business climate and you always need to have new ideas cooking to grow and expand your market and your business. This means raising your head up out of the trenches once in a while. Yes, you might need to dodge the occasional missile lobbed your way but this is the only way to see those opportunities heading your way.

If you do your best to avoid these five not-so-small mistakes then you will be on your way to small business success.

Affiliate Marketing Tactics That Can Get You Money

Joe Jonas
Source: Flickr

Affiliate marketing can be a great way to make some extra money in your spare time and if you are very successful, you can even turn it into a full time income. This article is full of tips and ideas to help make all aspects of your affiliate marketing endeavors rewarding.

In affiliate marketing, you need to express to your readers that they can trust you. Do not post ads that you do not believe in or have any interest in, they will know. If you appear to be a phony condoning something you don’t believe in, that will drive away your readers and they won’t trust anything you have to say.

When using affiliate marketing, it is a good idea to allow people to subscribe to your site. People will also like if you send out newsletters to them. This will make your site appear more legitimate. Keeping in touch with your customers is a great thing. It will create repeat customers and your profits will greatly appreciate because of it.

Return customers are important to the success of any marketing endeaavor. Create an email list from information collected with each purchase. The list will be the perfect tool for inviting prospects back to your site when presenting future product offers.

If you’re producing a ton of sales for a company you’re affiliated with, ask for more commission. As long as you’re driving a ton of sales their way, they’re likely to give in to your offer to ensure you don’t switch and send people to a different company instead, cutting their sales in the process.

One way to encourage potential online affiliates is to design a range of attractive graphics, banners, and buttons that partners can place on their own site or blog. People can use them on their own page, but with the stipulation that clicking on the ad or button will direct the user to your main website.

Keep track of the graphics you use for affiliate marketing and test new layouts. A different color scheme or the graphic in a different place on your website can get you more clicks. Make one change at a time so you know if it’s beneficial or not.

If you become an affiliate marketer for a product that you have not personally tried, become knowledgeable about it, inside and out. You need to include examples of how the product has worked and possibly reviews of the product from others who have used it. Give your customers as much information as possible in order to make that sale.

Consider putting a note on your affiliate links to let readers know they are an ad which is supporting your website. Always try to be consistent and label every link if you choose to label any. You can even just include something like (*) with a link to the bottom of the article where you mention the link is bringing you a commission.

Whether you are a seasoned professional or just beginning your affiliate marketing adventure, by utilizing some of the advice and ideas contained in the tips featured in this article, you should be on your way to achieving your goals and becoming an expert affiliate marketer, capable of earning a substantial income.

Article Marketing Simplified With Real Working Methods (3)

Article Marketing Simplified With Real Working Methods

Marrow Mugs
Source: Flickr

You might be thinking that successfully operating an article marketing campaign is a difficult venture. Well, you’d be right to a certain extent. It’s hard to do primarily because people take the wrong approach. In this article, you will learn the proper plan of attack to become a success in article marketing.

The content you write forms the core of your article marketing effort. Your articles have considerable value. If you run across your articles posted without your consent and without links to your website, rectify the situation. Try to use a reasonable approach with content thieves. If you convince them to use a properly-attributed and linked version of your article instead, you can turn your loss into a benefit.

Allow other blogs to have access to your articles. There are bloggers that will put up information written by others, on their websites. If you give them access to some of your content, you will have consistent exposure over time. This will increase your ranking in various search engines.

Practice is a very good way for one to develop their writing skills related to article marketing. By writing practice articles that will not actually be produced but use as a learning tool, one can try out different styles and writing formulas to get a feel for them before anyone will see.

When your article marketing efforts are well underway you may find yourself short of ideas to generate new articles about. Rather than scanning the web for ideas, turn to your catalog of completed articles. Rewrite one if you are absolutely desperate for content. Even better, take an old article and write an updated version.

Always make your content unique. Don’t base your writing off articles written by others or copy articles and only change a few words. Articles that are 100 percent original stand out, both to readers and to search engines. If you are writing on a topic that is well-covered, add a twist or a new way of looking at it to keep it unique.

When writing an article to promote your site, you need to ensure that the content is entertaining to a reader. Always write in an informal style that’s friendly and warm. Even if you happen to be writing about a very technical topic, take the edge off of it by introducing the information in layman’s terms. Do not alienate your readers with boring content.

Writing in your native tongue is important. Even if you feel you’re fluent in another language, do not attempt to take this route and market to a different audience. You may end up slaughtering nouns and verbs and overall sentence structure. Your frame of reference is also a lot different, so you may just confuse readers.

As you can see in this article, reaching success in marketing doesn’t have to be difficult at all. If you can use common-sense measures like these to expand your campaign and streamline your efforts, you can begin to make great money online using nothing but your imagination and will to succeed.

Answers On Internet Marketing That You Have Been Looking For

Global Advertisers - Outdoor Advertsing in Mumbai
Source: Flickr

We’ve all read articles online before, whether they were for information purposes or just entertainment. But did you know that almost every site you’ve read an article on is actually a web business? That’s right. Almost every site out there is making money via internet marketing, and we’ll tell you how you can do it too.

Use videos to gain a greater influence online when internet marketing. Internet marketing through videos is becoming very popular since it is a more entertaining, interesting, and engaging method of sending a business message. You can also add meta tags that will be picked up by search engines, like Google and Yahoo.

When you contact potential or existing customers via email, include a signature in the email. This form of marketing is basically the same as a business card. It should tell them who, what and where about your business thereby giving them a course of action to follow when they have been enticed by your email.

Try posting on some free ad spaces on various sites throughout the internet. You can try free classified sites, free link sites, news sites with free ads, free yellow pages and other types of sites that offer free advertising. Just make yourself aware of all the rules associated with submitting ads before submitting yours, just in case you have to restructure your ads.

You should insert a privacy policy on your site because it will increase the amount of users your site gets. There are many instances of web fraud so having a privacy policy available will let them know that you have a site that they can use with no worries.

Customers like numbers. Be as specific as you can when telling a consumer how well a product performed for others, such as saying “97% of people were completely satisfied.” Don’t lie. Using statistics can satisfy a customer’s concerns for product ratings, and greatly increase your sales, if you use them correctly.

Reaching out to ‘influencers’ online is an incredible marketing technique. ‘Influencers’ are people whose messages reach a large number of people. They typically contribute to a blog frequently and tend to be involved in many online communities. You can have access to this large number of people and instigate them to action through an ‘influencer’ if you can make friends with them, and present your product in a positive light.

Everyone loves a guarantee, so consider what YOU can guarantee your product or service will do for your customers. “Guaranteed to boost sales”, “guaranteed to drive traffic to your website”, and “guaranteed to help your bottom line” are all choices I could include if I was advertising the tip I just wrote! What can you guarantee?

You don’t need to necessarily sell big-budget products or offer information that’s wholly unique from everything else out there. You just need to follow the proper marketing steps in order to turn your good ideas into marketable ideas. If you can follow the advice you read here, you can make it as a marketer.

Importance Of Forum Marketing

Importance Of Forum Marketing

An Unusual Startup Campaign That Raised $ 2.1 mIn The Blink Of An Eye_15
Source: Flickr

If you are a person who is serious about your online marketing career you need to take advantage of the many different forums that are available on the internet today. These forums will provide you a variety of different services as well as being an information resource. If you are active on these forums as a home based business owner, you can label yourself as an expert in the product that you may be selling. You can achieve awareness of your product without even having to sell your idea or product.

You can also create backlinks that aide in SEO when you post in these forums and also by properly using your signature line. The more your link appears on the internet, the higher on the search engines it will be ranked. This is a very important step because your online residual is built on SEO.

One thing that you would like to try and avoid while posting in the forums is to both excessively and shamelessly promote your product. This will destroy your credibility and with that community forum which needs to be avoided. When you post information in a forum, you should offer valuable ideas and information and only use your signature tag to promote your product or idea. The only time that you should promote your business on a forum is if the forum allows it.

As a new internet marketer you should be extremely active as it is an excellent way to create brand awareness about the product you are promoting. It also helps you gain contacts with people you would otherwise not have. If you properly network through these forums you can build your network of contacts fairly quickly and also find plenty of people with the same mind as you.

You can promote your product in chat rooms but it is not advisable because it is usually not effective. This is because chat rooms will not allow you to create a signature line and the quality of information your potential client base is of the lower quality due to the lack of moderation in chat rooms. A good forum usually has moderation as well an established set of users to the forum. The users will share ideas and also promote ideas in the proper ways in these forums.

Another important factor of forums is some of them will reward you for posting on them. These rewards can be anywhere from advertising credits to banner ads among others. When you are offered these rewards, you need to fully use them in order to maximize your exposure which will allow you to get people aware of both you and the product that you are promoting. Also some forums offer advertising threads which you can use to post information about the product you are marketing. These are extremely important in the more high traffic forums because search engines will not only index your website but also your opportunity post.

A part of your online marketing efforts should be used toward using forums. It is a valuable tool for use to brand yourself as an expert and promote your product. This is the best type of branding and exposure that you are looking for.

A Few Simple Ideas To Market Yourself Online

As you gain more experience in the realm of internet marketing, you will find out that the methods and techniques used by the experts aren’t that complicated at all.
With articles like these, containing good information and tips on how to succeed, you can formulate a plan and experience true success via internet marketing.

Reaching out to ‘influencers’ online is an incredible marketing technique. ‘Influencers’ are people whose messages reach a large number of people. They typically contribute to a blog frequently and tend to be involved in many online communities. You can have access to this large number of people and instigate them to action through an ‘influencer’ if you can make friends with them, and present your product in a positive light.

If you want to make the most of Internet marketing, go to your competitor’s website and take a look around. Note what the owner is saying and gather ideas that you can apply to your own company. This strategy can help you improve your website by motivating you to add content to your page.

A great internet marketing strategy is to include the word “fast” in your ads. Tell your customers they can expect fast delivery and fast ordering. Promise them fast results. People are so busy and pressed for time these days that they value their time as much as their money and will pay for speedy results.

Online security is important to almost everyone on the internet. Assure your customers that your website is secure, and the transactions that are done on it are safe. Try to reassure your customers that you care about their safety and that you will protect their information. Make sure they know what you do to protect them and keep them safe.

Advertising plays a huge role in internet marketing. Make sure you advertise your business in any way possible. You can buy banner ads, classified ads or use ezine advertising. Investing money in advertising is a great way to generate short term business that will help you in the long run.

Keep the size of the pictures on your site small to reduce the time that it takes to load on a customer’s computer. They will have the ability to increase the size of an object if it is too small. Your goal should be to reel the customer into your site by any means necessary.

Use social media as a way to publicize your site. Research different people in your industry and send them public messages, or better yet, try this: do a search for your keyword and answer any questions people have about it. They will likely follow you, and you will get a reputation for being an authority in your field.

Marketing isn’t going to be everyone’s cup of tea, obviously, but the good news is that you can market just like the experts once you learn the ropes. Use these tips to guide you along your path and you may just find that a successful business is much more obtainable than you once thought.