Daily Archives: January 16, 2020

The Keys To Article Promotion Success

TIP! Use title tags correctly in every article. Also, try to incorporate as many keywords as possible in this tag.

You probably have some idea of the profit potential offered by article syndication. A lot of people do not know how to launch themselves into promoting their online businesses through article promotion. The article above has some solid advice to guide your efforts in article promotion.

Title Tag

TIP! Give your visitors information that is useful. The key to building long-term business relationships with your visitors and potential clients lies in providing them with valuable, informative content.

One thing to keep in mind if you’re trying to market online is to fill in your website’s title tag properly. You should add relevant keywords here. The title tag must also uniquely describe the content on your page.

Focus on providing your visitors with useful content. The key to building long-term business relationships with your visitors and potential clients lies in providing them with valuable, informative content.

TIP! Study published articles within your niche before trying to market your article. You also need to consider the market where your article will appear.

With article marketing it is important to submit your articles to both article directories and blogging networks. Blogging is popular now, and getting your foot int he door will likely increase the traffic to your website. Each article should include all relevant details to ensure that readers will be able to locate your website and blog.

TIP! Use a promotion chain by using one article to promote a second article. Include links to previous articles if they are relevant to the subject matter.

Do not be afraid to vary the writing styles you use. If your article covers technical information, make sure to include it. You also need to put things in layman’s terms for those who won’t otherwise understand the material. Make sure you focus on your entire customer base and not just a select group. By making every person feel important you will gain respect, and your webpage will earn credibility.

TIP! To make reading your articles more fun for others, pretend to be having a conversation with a close friend. This will help to create a welcoming atmosphere and prevent bland writing tone.

Take advantage of tools to boost your profile. Many tools and tricks can be utilized to get your articles greater exposure and readership, such as article directories. Look for free tools and services. This can be a pain-free way to get more people to read your articles.

TIP! Always choose topics for article that provide value and interest to your readers. Avoid rewriting other articles.

Many sites will pay you for each view or click that your articles receive. With all the different choices, you should have no problem making money writing articles online. You can become very prosperous.

TIP! Open up with a giant statement. If you are going to publish something over the net, you should have an interesting intro.

Sometimes the title of your articles are as important as the actual article itself. If you have a boring or weak title, people just won’t read it. Ensure it catches the reader’s eye and causes them to keep reading. Readers will click on your article if the title grabs their attention.

TIP! If you are searching for information from a lot of sources related to article marketing, always save any comments, posts or email replys that you write. By keeping these things saved, you’ll be able to put them in your articles later.

As you construct an article, keep in mind that you want it to be different than anything else out there, and you also want it to hold the attention of many different people. Readers will find little appeal in articles that seem to be retreads of old information, and many will steer clear of obscure pieces.

TIP! When your article is done, reread it at least ten times for errors. Double check every single word to make sure that everything fits and is spelled correctly.

As addressed in this article, you can use article promotion as a strategy for business growth and a means of increasing traffic to your site. When you use article submission correctly, you can drastically improve your company.

Effective Offline Promotion

Effective Offline Promotion

Elixir Round Stickers
Source: Flickr

Although, most of your traffic will still come from search engines and various online promotions, a little effort using traditional media might also bring a large number of visitors to your website.
Reasons, why you should take offline promotion of your website seriously include:
Internet is increasingly becoming a part of our daily life. However, still a big segment of the society – especially, the elderly – don’t spend that much of time online. Traditional media is a good method of getting their attention.
If a person sees your printed advertisement with your URL in a year-old magazine and gets interested in what you have to offer, he will still be able to check out your website. Research shows that at least four people browse through a printed magazine in its life time.
With planned media promotion, you can tap into particular target market, which otherwise might not be that easy to do. For example: if you sell car accessories through your website, a good promotional channel would be a specific radio station that commuters like to tune in.
Your offline promotion endeavor should combine advertisement, publicity and promotional items.
Advertising
Once you identified the potential target market that you would like to reach, you can try to communicate with them using various advertising methods. Advertising is a paid form of delivering message to broad range of prospective customers through billboards, posters, print, broadcast media, etc.
Each of your advertising campaign should have a clear goal and carefully crafted plan. Since advertising in some media forms is quite expensive, without a well-defined plan you might waste your money for nothing.
Your advertising goal might include the followings:
Bring targeted traffic to your website
Stimulate sales
Build brand recognition of your website
Increase public awareness of your product and services
Promote seasonal sales, clearance, etc. conducted through your site.
Once you established your advertising goal, you need to clarify advertising budget, timing and media. You should set your advertising budget based on your objective. In general, companies set aside a percentage of their gross sales as promotional budget. A new online business might choose to spend on advertising, amount allocated in its business plan. Timing and scheduling are also crucial factors in advertising.
Where should you advertise is a difficult decision, which should base on a number of factors:
Market reach
What is the market segment you would like to cover with your present campaign?
Message
Depending on your goal, you have to choose the right message to communicate with your prospective customers. The advertising media has to conform to the selected message.
Product and service that you offer through your site B2B and B2C products and services are usually different in nature and require different media to reach targeted market.
Budget
The choice of media depends vastly on your budget consideration.
Major offline advertising mediums
Newspapers
Newspapers are very popular media forms of advertising. If you are not planning to reach out to the mass, classified sections of local newspapers should be your first choice.
Magazines
Specialized magazines are good for targeting particular interest group. If you sell golf accessories through your site, you should definitely consider advertising in one of the local golf magazines. However, ad spaces in magazines are often quite expensive.
Radio
Radio advertising is a good option, if your business is aimed at certain social group like teenagers, housewives, drivers, etc. This is also a relatively inexpensive way of delivering your message to a certain community or locality.
Television
If the products or services that you offer have mass appeal, television is an excellent media of advertising. As the audience of a TV station changes depending on the show aired there is a limited possibility of target marketing. The ability to use audio visual scenes helps delivering certain types of message to the audience more clearly than any other media, which makes TV advertising highly effective but quite costly.
Yellow pages and other directories
You should definitely add your business along with your website URL to as many printed directories as you can. Industry specific directories are good advertising media for B2B businesses.
Outdoor Advertising
Outdoor advertising with billboards, posters, etc. are effective way of reaching out to a certain neighborhood. Since the exposure rate of billboards is very high – people often take the same route to work, it is a great medium to create brand recognition.
Transit advertising
Advertising on various transports, terminals, subway are known as transit advertising. Like billboards with this type of advertising you can target a specific route or area. This can be a very effective way to get your message to blue-collar workers, if that is your market segment.
Direct Mail
Excellent way of delivering you message in the form of promotional letters, catalogs, flyers, circulars, coupons, etc. to your prospective customers. If you choose your mailing list correct, the exposure rate and the response rate can be very high.
Publicity
Publicity is any form of presentation of ideas, products, or services delivered by the media themselves rather than as a paid advertisement. If your website carries a really new message or unique and innovative products or services, for you publicity will be definitely more effective than advertising. People, often, trust news stories and articles much more than they trust paid advertisements.
Press release
Newspapers, magazines, TV and Radio are the main publicity conduits. Press releases are the tool to get into these media. Whenever, you do something with your online business, which you think is newsworthy you should write a press release and send it off.
The main idea of a press release is to grab attention from a news editor so that he writes a story on the subject.
That’s why follow the following rules while writing a press release:
Keep it simple, clear and precise
Be accurate in facts and figures
The news highlights should be expressed in the first two paragraphs
The press release should have an eye-catching headline
Tell your story from different perspective
The press release should have less than 200 words
Mention your website URL at least in two different places
Business material and stationery
All your business literatures, materials and stationery should have similar consistent logotype and URL address. This is an extremely effective brand creation method within the group of people those, who one way or another, interact with your business.
Promotional Items
Give away items such as Pens, coffee mugs, key chains, coasters, calendars, sticky notes, etc. should have your company logo and web address. Apart from building brand this also work as a daily reminder for users of these items.

DIY Color Changing Coffee Mug!!

DIY Color Changing Coffee Mug!!

Some of you guys asked a while back if I could make a color changing coffee mug and here it is!! Its a little different compared to my face changing mug since this pigment res to cold water, compared to the original mug that res to hot water. \r
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There are other types of pigment that re to hot water but I used my left over pigment from my color changing goo project.\r
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These make great holiday gifts!! Im ually planning on giving these mugs to some friends for the holidays!! What gift project do you want to see me make next?\r
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Speciality items used for this project\r
• Blue to white Thermochromic Pigment- \r
• Red to white Thermochromic Pigment- \r
• Tumbler Kit- \r
• Dishwasher Safe Mod Podge- \r
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If youre interested in getting the face changing coffee mug, they are available here: \r
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Check out my last two videos:\r
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• Time Lapse #6 + Silver Play Button Unboxing- \r
• Nutella Mug Cake- \r
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I also have a PO Box!! Feel free to send me goodies!! I love getting ual mail!!\r
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Get Crafty Crafty\r
PO Box 26755\r
Los Angeles, CA 90026 \r
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Be sure to follow me at:\r
Facebook- \r
Twitter- Follow Ray Pajar @RayPajar\r
Instagram- \r
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Share your projects on instagram or twitter with the hashtag #GetCraftyCrafty. \r
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I always enjoy seeing everyones finished projects!!

Creative Offline Website Marketing Techniques

Creative Offline Website Marketing Techniques

Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline audience in an inexpensive manner. Some of the examples listed below even can be implemented at no extra cost!
Some of these ideas are fairly common, but some are rather unique and I personally have only ever seen them employed once, twice, or at most 3 times.
But why would I want to do this? I already deal with these people offline.
Most businesses are not open 24 hours per day, 7 days per week, 365 days per year.
Most websites, however, are available on a 24/7/365 basis.
Many people, especially those with busy lifestyles, tend to use the Internet during non-business hours. To give a few examples: business owners will often check their emails and visit suppliers’ websites later in the evening; and consumers looking to make a high-value purchase, such as a car or house, will often research their purchases online in advance well into the wee hours of the night.
Some of these techniques will also generate new clients as well; the possibility exists that you will attract a client whom you have had no prior dealings with.
If you employ some of the offline marketing techniques listed below, it could very well be your site and company that they deal with first!
Include your website and email address on your business cards and other print marketing material. While this may seem rather obvious, most businesses do not elect to do so, and it usually ends up costing them potential revenue and profits as a result. Let people know you have a method where you can be reached and information on your company’s products and services can be found at any time.
Use your company vehicle as a “billboard”. Automotive decals are a relatively inexpensive way to advertise your company’s services. Depending on what you want, decals can cost anywhere from approx. $20-$200 CDN, and will last until you choose to remove them from your car or truck. The best part is that every time you want to reach a new target market for your advertisement, all you have to do is drive!
Note: there are more expensive decals available, but these are usually combinations of text and artwork. The text portions of the decals tend to be minimal in cost, as they are the simpler elements.
Ask potential offline advertising suppliers for an “ad study”. Some advertising suppliers have a method whereby they will offer the advertiser a sample advertisement or placement as a form of an “effectiveness” study. In exchange, the advertiser agrees to reveal the full results of his/her marketing campaign to the supplier. This isn’t something that very many companies do, but the few that do are generally suppliers worth dealing with.
Incorporate your website into face-to-face conversations and telephone calls. Your customer may be looking for a specific product or service which may be outlined on your website. Guide your customer to that page and let them read the information over, being prepared to answer and ask any questions that may arise from said information.
More Ideas
Press releases. If you have a new product or service, create a “media” section for your website that outlines its details and promote the hyperlink via press release to various mass media.
PR Web is an great resource for mass-broadcasting a press release to thousands of newspaper, magazine, radio, TV, and similar media managers—and it’s free!
Promotional clothing. If your business has “uniforms” or “staff shirts”, then including your website hyperlink on these items is a great way to promote your business at no extra charge.
Microsoft takes this concept one step further; every time a user successfully completes their OEM System Builder exam, they ship the user a free Microsoft t-shirt via UPS with nothing except for the Microsoft OEM website URL on the back.
Another creative use of this concept is provided by ADAM Web Design client Regional Shows, who used their online logo on the jersey of a kids’ baseball team as a form of sponsorship.
Other promotional items. Pens, mouse pads, coffee mugs, baseball caps, and other such promotional items are great places to include a company website hyperlink.
Outdoor signage/signboards. Catch the attention of people who are driving by your place of business with your website URL along with your company name, phone, fax, and common email (if any). They may be driving by and not have time to stop in and visit your business, but they may visit your website when they have the time to do so to gather more information.
Note: be sure to check with your local municipality to ensure that outdoor signage is in compliance with its by-laws. Some cities and towns do not allow exterior property signage.
A Tattoo. A tattoo? As strange as this may seem, this is something that can be very effective. Body modifications have the unique property of being able to attract the human eye to them, and a website URL tends to stick in one’s mind as being a rather unique idea for a tattoo. A friend of mine, when she ran a small personal site, used to promote it in exactly this manner.
These ideas should give you a starting point for future offline advertising creativity, as well as give you some ways to see a return on your website investment with very little time, effort or money. Good luck!