Daily Archives: January 17, 2020

Promotional Mugs

Promotional Mugs

Source: Flickr

When you want someone to like you, associate yourself with something that they love. Take coffee for instance. How much of America, or the world for that matter, would still be asleep if it weren’t for this dark, smoky beverage?
Now coffee is messy without a receptacle. You can’t have coffee without a mug. Everyone knows that. Every morning a huge number of humans across the world seek solace in a mug of this steaming liquid. It makes us feel good, it wakes us up, and we consider ourselves debilitated without it.
We are also happy that it isn’t scalding our laps or streaming down our chins. The good feeling we have about coffee rubs off on the receptacle. No doubt about it.
Those of us who don’t have a special mug, wish we did and envy those brandishing theirs.
Now, whatever is emblazoned on this promotional mug of the world’s most popular beverage, is going to start enjoying some of the general good feeling emanating from the legendary coffee experience: every day, several times a day.
Here’s how it works: barely awake human gropes for the meaning of life in a promotional mug and starts to think that your company may just be related to all that is good. And if the connection fails first thing in the morning, then there’s always the lifesaving mug later that morning or early that afternoon.
Sooner or later the human makes the all-important emotional connection: coffee perks you up. Then there’s thought association; coffee perks one up, but so does ‘Joe Slows Wicked Wart Remedy’ or whatever you have cleverly custom printed on your promotional mugs.
Promotional mugs are a superior marketing tool to gain attention. Coffee makes you more alert, so by the time the drinker notices your name, he or she is wide awake and taking notes.
Promotional mugs come in every imaginable shape, size and form from the elegant Café Grande numbers to the humble bistro mug and the perennial travel receptacle. You can get them in plastic, ceramic or stainless steel. Some come with or without lids and others are insulated.
Having promotional mugs made is a simple procedure that can be done at the click of a mouse, online. Many companies have websites with catalogs that you can scroll through at your leisure and pricing to help you make your final decision.
When you find the style you want, check what the minimum quantity is to see that it fits your budget. A rule of thumb is that the most cost effective promotional mug offers seem to have a higher minimum quantity while the more costly items are sold in smaller quantities.
Prices for promotional mugs range from $2.35 for a fairly basic bistro mug to $7 and more for designer type insulated or stainless steel promotional mugs.

A Few Simple Ways To Promote A Website

A Few Simple Ways To Promote A Website

Corporate Identity - Dejonge Design logo
Source: Flickr

When you are marketing your website, you have several choices. You can rely solely on the internet, or you can us a combination of online and offline promotion. Naturally, advertising online guides internet users to your site and they can easily browse the information, products or services that you have to offer. An offline approach, though, can also increase your traffic, particularly if you are targeting specific individuals or audiences. There are many different ways to promote your site. You can try one or two, or you may want to try them all.

Banner Advertising
A banner ad provides an enticing visual for the internet surfer which encourages them to click through to your site. Create your banner and distribute to a specific audience so that you can receive relevant traffic to your site. There are banner exchange programs that are quite effective, or you may trade links with another site that contains similar subject matter.

Get Your Name out There
Your website address should be on everything that you send out or hand out. Your email signature, letterhead, business cards, brochures and flyers should all have your web address. This increases your level of exposure and ignites a curiosity in people, leading them to visit your site. It is also a regular reminder for your site.

Online Contests
Many times, you can draw visitors to your site by running a sweepstakes or contest. Your visitors subscribe to an e-newsletter, complete a survey, fill out a questionnaire or register on your site to receive their free gift. You can offer something from your inventory, a gift certificate or an ecourse as the prize. Many people are very drawn to this type of contest.

Article Advertising
When it comes to the internet, it is content, content, content. Many people or companies will offer free, keyword rich content to other sites on the contingency that it includes a link back to your website. This is a win, win endeavor because your content is attracting traffic to the site it is on and your link is visible so that traffic can click over to your site.

Uniform Advertising
If you are promoting a company website, your URL should be on your employees’ uniforms if possible. This is a great way to provide “walking advertising” for your business and it does attract traffic. Make the site address legible (no fancy fonts), easy to read and somewhat understated so that it is not ostentatious

Promotional Items
Place your website address on your promotional items. This is an inexpensive and quite easy way to advertise while it also serves as a daily reminder of your presence on the web. Coffee mugs, bumper stickers, pens, T-shirts and key chains are all great for this type of advertising.

Yellow Pages
If you place an ad in the Yellow Pages of your telephone directory, make sure that you include the website address. This will draw targeted traffic to your site. If you include an interesting, but simple graphic or illustration and a snappy headline, your ad will be more eye-catching.

Company Vehicle
If you have a company car, you can place a decal with your logo and URL on the side. This way, people will see it and may be inclined to visit your site. If you have trucks that deliver products, they would be optimum for advertising your web address.

Catalogs are a great way for businesses to get information on their products or services in the hand of people who are interested in them. A phone number, preferably toll free, as well as the URL at the bottom of the catalog is highly recommended. Many people will read a catalog, and then place their order over the internet.