Daily Archives: March 24, 2020

Getting Lucky with Systematic marketing

Getting Lucky with Systematic marketing

In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members. I asked how she had gotten my name; Barbara told me Jeff had referred me. When I mentioned that I had met Jeff over two years ago, Barbara said that I sure was lucky he still remembered me.
Luck had nothing to do with it. Jeff asked to be put on my mailing list after we met. He gets my weekly ezine, full of marketing ideas he can use. Over time, I’ve demonstrated my expertise to Jeff and he trusts me enough to refer me as a speaker.
Are you relying on luck to get people to remember you?
When Jeff had a need or when someone he knew wanted an expert in marketing, my name came to mind. Why? Because I have a SYSTEM for promoting my marketing products and services that helps people remember me when they have a need.
Do you have a system that generates a steady stream of clients?
Over the years I’ve perfected a marketing strategy that generates a steady stream of prospects, clients and income. It is based on five core marketing principles and associated marketing tactics.
Why use a marketing system?
When you have a system, each one of your marketing efforts works to support your other marketing efforts. Each action you take builds on the previous action. Your marketing is cumulative. In my case this means that each month, I have an additional thousand or more qualified prospects interested in my services and products.
What are some of the elements of a successful marketing system?
1. Attract Attention
Learn how to explain what you do so that people quickly see how you can help them. All you need is a one-sentence description of who you help and the solution you provide; a marketing message or elevator speech. Use it on your business card, in your brochures, on your web site and in your ads.
2. Establish Your Credibility
Provide proof of how well your services and products work.
Testimonials describing results work well. Articles, case studies and helpful tips show people how you think and how you can solve their problems.
3. Prompt Qualified Prospects to Contact You
Use your frëë report, test drive, workshop, etc. to prompt prospects to give you their contact information. If they read your ezine, or visit your web site, give them a reason to tell you what they need and want so you can contact them.
4. Stay in Touch
Whether a prospect came to you as a result of an ad, referral, web search, or a mailing, regularly send them mail or email and demonstrate your expertise with ideas they can use.
5. Educate Your Target Market to Create Demand
One of the biggest barriers to salës is that your prospects don’t know you, the range of your services you provide, or why they need your products and services.
Prospects won’t hire you if they don’t understand the need or the benefit. Use your regular communication to educate prospects about the problems you solve and to create a perception of need on their part and then they will want to use your services.
Still waiting to get lucky with your marketing? Use a systematic approach to marketing your business and generate a steady and reliable stream of clients and customers.

Want Help With Internet Marketing? Try These Ideas

Killer Me Killer You
Source: Flickr

Internet marketing is probably the single best way to reach the largest amount of people.
Almost everyone uses the internet on an everyday basis. The next generation of children will not even know what the yellow pages were. Search engine marketing is so subtle, most users are not aware they are looking at an advertisement.

Consider using words like “easy” and “simple” as a part of your internet marketing strategy. People do not like products that seem overly complicated so adding tag lines like “easy to use” or “easy to order” will entice customers to try out your product. This is a great way to increase business.

If you want to make it big in the internet marketing world, don’t be afraid to outsource work. If you can find someone to do what you need to do in less time than it will take you, try it. That will leave you more time and energy to do things you’re great at doing, like coming up with new product ideas or testing new marketing strategies. Do spend time and effort finding quality service and content providers and then, invest in paying them enough to make it worth their time, so they have reason to keep working with you, of course.

If you are marketing a product that requires some assembly or more than one step to use, include a brief video demonstration along with the product description or in an online article or newsletter. This should help to increase consumers’ confidence in their ability to use the product to produce similar results.

Consider sending your customers a catalog of products that compliment the original product they purchased, as part of your internet marketing strategy. Include any sort of product upgrade, component or attachment that you feel would make the original product even better. If the customer liked the first product they bought, they are likely to buy from you again.

After the home page of your web site, the most important page is the ‘About’ page. Visitors will want to know something about the owner of a site. The more personal information you provide, the more confident they feel in what you have to offer. Make your email address easy to find so they know they can contact you.

Try sticking to “honesty in advertising” when marketing. Just because some ads sell through outlandish claims does not mean that you have to resort to that to make a sale. You can indeed make an honest living by honestly advertising your products and services. Think about the kind of people that you want to buy your stuff and how they can help you get more customers if what they get is just like what you advertised.

Internet marketing also makes it easier for companies to target their advertising to specific segments of the population. This allows companies to maximize their advertising budget. Another bonus for internet marketing is that the effectiveness of the advertisement can be measured accurately. The web is the smartest place for any company to invest their advertising dollars.