Daily Archives: May 3, 2020

Putting it on Paper: Book Review

Putting it on Paper: Book Review

Joy Stickers
Source: Flickr


Dawn Josephson, author of 14 books, has written a fantastic author resource with her latest book Putting it on Paper – The ground rules for creating promotional pieces that sell books.
This book discusses the development and use of contents within a media kit, and other marketing materials. From cover letters, press releases, book reviews, bios, sell and catalog sheets to articles – Dawn covers it all.

Each chapter concludes with two brief, but very helpful sections. ‘Frequently Asked Questions’ is an essential ingredient to this well-rounded book because it touches on creativity and exceptions to the rule. Her section ‘Key Points’ acts as a summery to the main ideas within the chapter.

There are many excellent samples of actual promotional pieces, which give authors a variety of choices and ideas to use in creating the content for their own marketing materials. The samples are also precluded with notes on the construction of the piece so that the reader can fully understand the purpose of each opening, paragraph or by-line. Dawn shows many ways to tweak text for each piece and then closes with how to present promotional materials to various markets.

I really enjoyed the thought provoking quotes she used throughout the book and felt Putting it on Paper was quite inspirational. As an author who has spent a year of intensive marketing research and hands on application, I can say that several of Dawn’s tips are unique and I cannot wait to try them. The information on multiple press releases, mock book reviews and catalog sheets were particularly helpful for my own applications.

I highly recommend this useful book to any author who is facing book promotion. Putting it on Paper will certainly help authors get noticed.

ISBN#: 0974496618
Publisher: Ground Rules Press
Author: Dawn Josephson

For The Love Of Article Syndication: Useful Advice

TIP! Ask the people you email if they can give you some feedback. People generally like to provide feedback and have a voice.

In this job market, it can be difficult to achieve success in one’s chosen field. An alternative path to financial independence is a web-based business. Take the time to consider this article in full and how it can help your article syndication plan. You can be successful with your e-commerce business if you stay with it.

TIP! Building a blog is a great way to emphasize your credibility and leadership within your industry. Post content from the heart that showcases your leadership abilities, as well as your humor and integrity.

When attempting to market articles to drive traffic or sell products, a lot of people decide to do this work themselves. Keep in mind that writing takes talent and a certain level of expertise. Even though you may have perfect grammar and punctuation, that is not enough. You may also have a firm grasp on conjunctions. Above all though, a good writer has a firm grasp on the structure and rules of the language, but they also know how to spark the interest of the reader in a fun and entertaining way. Without a touch of artistic flair, knowledge of the language is not enough.

TIP! When entering the world of article marketing, many individuals try to go it alone. Talent is important for writing well.

Avoid the urge to rampantly submit the same article to all of the indexes on the web. When pursuing your article submission strategy, there are many article indexes at your disposal. That makes it tempting to take one article and submit it everywhere. Search engines are aware that people do this, and will not count all the links associated with these articles when they do the rankings, so you will only be hurting yourself.

TIP! Remember to add a request that requires action. No article should end without a strong call to action.

When you’re creating your articles, make sure that they are relevant to items like your keywords and your links. There has to be a connection to your title and the content that relates to keywords, summary, and links within the blog. Your readers will not trust you if it is obvious that you are drawing their attention with a certain keyword without providing them with the kind of content they were looking for.

TIP! Let your personality influence your writing style. When you do, you’ll have an article that is much more appealing to readers.

Your marketing success will hinge on your expertise, so try not to take on more than you can handle. This results in lower quality than you could produce when you stick to your skills. If you cannot do something correctly, do not attempt to do it at all.

TIP! Watch out for article marketing “gurus” and “experts”. Consider that these people earn money by teaching others about article marketing, not through article marketing themselves.

An online business can quickly become a failed flight of fancy and too often that is exactly what happens. Only the best of them achieve long-term success. To make your business one of the winners and not one of the forgotten losers, follow the advice given here. You will succeed in marketing, provided you create and stick with a strong plan and follow the trustworthy advice included in this article.

Pantone

Pantone

Columbia Omnicorp

14 West 33rd Street, New York, NY 10001 USA
Phone: 212-279-6161
Email: jderector@columbiaomni.com
Website: http://www.columbiaomni.com

Columbia Omni is one of the largest office and art supply companies in New York City. Located in midtown Manhattan, we have over 20,000 items in-stock. We carry a large range of products including pantone, lights, breakroom, janitorial and furniture as well as traditional office and art supplies.