Email promoting can be an overwhelming choice for many and can make people look the other way. Taking the time to really learn everything you can about email promoting can ensure you take full advantage of what it is capable of.
Keep your marketing copy on a personal, friendly level. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. As an example, include the reason why they are getting emails from your business in your marketing materials you send to them.
Use A/B testing to see which emails are successful and which ones aren’t. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Keep your branding consistent at all times. For every email, use the same colors and logos. The font you choose should be something that everyone can clearly see. After a few communications with your subscribers, they will start to see a familiarity with your messages and know it is always from you. Familiarity counts even more for email promoting campaigns than it does for other businesses.
Put information that is useful in your emails and avoid only including information to make a sale. Offer special articles to your subscribers that may not be on your site. Also give your valued subscribers some exclusive offers only available for people on your mailing list. Send greetings for holidays or a personalized message for birthdays for instance.
It’s an excellent idea to have a link where customers can unsubscribe from your email listing. Don’t fail to provide an unsubscribe link and don’t bury it so deep in the text that it cannot be found. Your goal is for customers to choose to keep receiving your newsletter because they enjoy reading it.
Now that you’ve read this article, you’ve seen some of the ways you can use marketing with email to help your business. Use what you’ve just learned and watch your business grow.