Category Archives: coffee sleeves

The Origins of Coffee Cup Sleeve

The Origins of Coffee Cup Sleeve

Have you ever wondered who invented the coffee cup sleeve? Jay Sorensen came up with the idea after spilling coffee in his lap at a drive through in 1989.

Have you ever wondered who invented the coffee cup sleeve?
Jay Sorensen came up with the idea after burning his fingers on a cup of coffee, causing it to end up on his lap.

Sorensen paid a paper converter 15 thousand dollars to create waffle-textured coffee sleeves, and took his idea to Starbucks in 1993.

Starbucks approved of the product and sought exclusive rights to it, but after disputes about the pricing, Starbucks abandoned the deal.

Sorensen filed for a patent on his idea, called the Java Jacket, in 1994 and was granted one the following year.

After Sorensen successfully fought of their attempt to infringe on his patent, Starbucks came out with their own version called the Coffee Clutch.

Sorensen credits his invention to luck, timing, and positive consequences coming from negative events, particularly the loss of his previous business’ lease and the rise of to-go coffee drinking culture.

Java Jackets are now distributed to over 15 hundred clients at a rate of around 1 billion per year.

You can even see an exhibit on coffee cup sleeve at the New York’s Museum of Modern Art.

Designer Sleeves 13-Inch Coffee Executive Laptop Case Brown (13ES-COF)

Designer Sleeves 13-Inch Coffee Executive Laptop Case Brown (13ES-COF)

Full Details from Amazon.com : http://www.amazon.com/gp/product/B00DVGJGWS?tag=onigi-20

Designer Sleeves 13-Inch Coffee Executive Laptop Case Brown (13ES-COF)

Thick durable neoprene cushions your laptop for maximum moisture shock and scratch protection
Zippered external pocket provides secure storage for power cords and more
Padded handles for easy carrying
Detachable adjustable non-slip shoulder strap
Strong yet light weight wetsuit grade Neoprene
The full color graphics applied with Designer Sleeves Subliprene process will never crack peel off or fade

Designer Sleeves 17-Inch Coffee Executive Laptop Case Brown (17ES-COF)

Designer Sleeves 17-Inch Coffee Executive Laptop Case Brown (17ES-COF)

Full Details on Amazon.com : http://www.amazon.com/gp/product/B00DVGJMGS?tag=tsukuyomi-20

Designer Sleeves 17-Inch Coffee Executive Laptop Case Brown (17ES-COF)

Thick durable neoprene cushions your laptop for maximum moisture shock and scratch protection
Zippered external pocket provides secure storage for power cords and more
Padded handles for easy carrying
Detachable adjustable non-slip shoulder strap
Strong yet light weight wetsuit grade Neoprene
The full color graphics applied with Designer Sleeves Subliprene process will never crack peel off or fade

Designer Sleeves 14-Inch Coffee Laptop Sleeve Brown (14DS-COF)

Designer Sleeves 14-Inch Coffee Laptop Sleeve Brown (14DS-COF)

Full Details on Amazon.com : http://www.amazon.com/gp/product/B00DVGJREU?tag=tsukuyomi-20

Designer Sleeves 14-Inch Coffee Laptop Sleeve Brown (14DS-COF)

Fits most 14-Inch laptops
Thick durable neoprene cushions your laptop for maximum moisture shock and scratch protection
Zippered external pocket provides secure storage for power cords and more
Strong yet light weight wetsuit grade Neoprene
Sleek design slides easily in and out of your backpack briefcase or luggage with ease
The full color graphics applied with Designer Sleeves Subliprene process will never crack peel off or fade

Coffee Chain Prints News Tweets On Coffee Sleeves

Coffee Chain Prints News Tweets On Coffee Sleeves

Coffee Chain Prints Latest News On Coffee Sleeves – as part of the news series by GeoBeats.

Tim Horton’s, a well-known coffee chain, has partnered up with one of UAE’s major news outlets, Gulf News to deliver hot coffee and hot off the press news using an innovative idea.
Tim Horton’s coffee now features the Gulf News tweets printed in real time on each and every coffee sleeve. Not only can you stay up-to-date on breaking news by purchasing your daily joe, each sleeve also has a QR code that can be scanned by your smart phone which will bring you to a full length version of the story on the Gulf News website. Each participating location has a special machine that allows a sleeve to be inserted and printed with the most recent tweet as it is published.
The original campaign developed by Y&R Dubai has already made an impact – increasing Gulf News Twitter followers by 3,000 and their website traffic spiking by 41%.

Twitter users send an astounding 400 million tweets a day and that means plenty of creative marketing opportunities. What’s the most creative marketing campaign you’ve seen that involved Twitter?

Designer Sleeves 8.9-Inch to 10-Inch Coffee Tablet Sleeve/iPad Sleeve with Handles Brown (10DSH-COF)

Designer Sleeves 8.9-Inch to 10-Inch Coffee Tablet Sleeve/iPad Sleeve with Handles Brown (10DSH-COF)

Visit Amazon.com : http://www.amazon.com/gp/product/B00DVGJOFW?tag=thefatkidin06-20

Designer Sleeves 8.9-Inch to 10-Inch Coffee Tablet Sleeve/iPad Sleeve with Handles Brown (10DSH-COF)

Thick durable neoprene cushions your iPadtablet for maximum moisture shock and scratch protection
Padded handles for easy carrying
Zippered external pocket provides secure storage for power cords and more
Strong yet light weight wetsuit grade Neoprene
The full color graphics applied with Designer Sleeves Subliprene process will never crack peel off or fade
Checkpoint friendly – Please have only your iPad in the sleeve during screening